May 12, 2008 16:37 ET

Trapeze Sleeps Its Way to Webby

TORONTO, ONTARIO--(Marketwire - May 12, 2008) -

Editor's Note: A photo is included with this press release

Winter's over, and Trapeze didn't spend it hibernating. With a prestigious Webby Award nod, and the launch of the new company website, Trapeze continues to be a galvanizing player online.

Trapeze's IKEA Mattress site "Sleeping Better and You" has won the 2007 Webby Award in the highly competitive Retail Category. Category co-nominees included world class sites like Nike Golf featuring Tiger Woods. No Tiger for Trapeze, but another sports luminary ably filled his shoes: The sweat-suited IKEA Sleep Coach, who -with a couple of qualified sheep- trains site visitors to be high-performance sleepers. And IKEA mattresses are a key part of his prescribed regimen.

Trapeze developed the "Sleep Better and You" concept to coincide with the launch of a print, TV and radio campaign by partner agency ZIG. The site became the hub of the campaign, with radio in particular, driving traffic to the online element. Developed and executed in less than five weeks, the site's video elements were produced by StoryStream.

The win at this year's 12th Annual Webby Awards is particularly noteworthy, with the number of submissions up to 10,000 from 60 countries worldwide- the largest number of entries in the award's history. Trapeze was also an official Honoree in the Best Use of Video or Moving Image Category, and went on to win a People's Voice Award, a competition which generated an overall 500,000 votes.

Exciting news. And now, the refurbished makes it even easier to find out what else Trapeze is up to, who they are and what they do.

Getting its start designing movie websites for Disney, Trapeze's client relationship with the Hollywood major is still one of the agency's longest and most dynamic. Expansion over the subsequent years saw partnering with incredible brands including CBS, Volkswagen, Sobeys, Reebok, Universal, Natrel and Pizza Hut. The new site is a showcase for the company's past work, extensive capabilities and areas of expertise. Trapeze is growing, working with more world class clients, and ratcheting up the bar for strategic, creative and technology thinking in the arena of digital marketing.


The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile Websites. Presented by The International Academy of Digital Arts and Sciences, this year's Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states.


IKEA is a leading home furnishings retailer with 237 stores in 34 countries worldwide, which are visited by 458 million people every year. IKEA Canada has 11 stores which are visited by 23 million people every year. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them.


Founded in 1999, Trapeze is a full service interactive marketing agency based in Toronto, Canada. Leaders in the design and execution of extraordinary online marketing experiences, Trapeze grows a client's business by connecting consumers with their brand across all manner of interactive channels.

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