SOURCE: TrapX

TrapX

February 11, 2015 06:00 ET

TrapX Accelerates Global Expansion With New Hong Kong Office

Expansion Fueled by Increased Demand for Deception-Based Network Security in Asia Pacific

SAN MATEO, CA--(Marketwired - Feb 11, 2015) - TrapX, a global leader in deception-based network security, today announced the company is accelerating its global expansion with the opening of a new Hong Kong office. The Hong Kong office enables TrapX to successfully deliver its deception-based security platform to a broader Asia Pacific audience.

"Global Fortune 1000 enterprises are spending a lot of money today on perimeter network security solutions, but the bad actors continue to infiltrate," said Carl Wright, general manager with TrapX Security. "The massive escalation of data breaches is not limited to just the United States, this is a global issue and requires enterprises within every vertical to rethink existing cyber defense strategies. We are already seeing accelerated adoption for deception-based technologies in the U.S. and Latin America, and we believe Asia Pacific is the next region to benefit." 

About Deception Technology
Deception-based network security enables customers to rapidly isolate, fingerprint and disable new zero day attacks in real-time. TrapX's ability to automate the installation process at the core of an enterprise network and the software's extreme accuracy provides complete and deep insight into malware and malicious activity unseen by other types of cyber defense.

The technology works by using dummy computers and fake data to trick hackers into believing they are actually inside a corporate asset when in reality they are far from it.

Unlike network security solutions today that monitor traffic in and out of a network (i.e., North and South), deception technology works inside the network by monitoring lateral traffic (i.e., East and West). When a hacker has actually penetrated a company's main defenses, their next step is to figure out where they are in their target's network and look for valuable corporate data. That is where deception technology -- fake IT infrastructure commingled with real corporate IT assets on the same network -- springs into action.

About the TrapX Platform
The TrapX platform leverages a unique patented architecture to identify, disrupt and analyze all attacks inside the network perimeter, including Zero-Day malware and advanced persistent threats (APTs). Using an approach called Adaptive Defense™, TrapX's virtual-sensor network adjusts in real time to keep up with rapidly evolving APTs and constant change in multiple layers of the data center.

Unlike perimeter security solutions, TrapX defenses are embedded at the heart of the network and mission-critical infrastructure; agents and configurations are not needed. Cutting-edge malware detection, threat intelligence, forensics analysis and remediation in a single platform help remove complexity and cost. TrapX gives cloud providers and security teams an asymmetric advantage against modern advanced threats and enables providers to understand and remediate problems in real time.

For more on TrapX, please visit: www.trapx.com
Visit the TrapX blog: http://www.trapx.com/blog/
Follow TrapX on Twitter: @trapxsecurity 
Follow TrapX on LinkedIn: https://www.linkedin.com/company/trapx
Like TrapX on Facebook: https://www.facebook.com/pages/TrapX/258804147648401

About TrapX
TrapX Security is a leader in the delivery of deception-based cyber security defense. Our solutions rapidly detect, analyze and defend against new zero day and APT attacks in real-time. DeceptionGrid™ provides automated, highly accurate insight into malware and malicious activity unseen by other types of cyber defense. We enable a pro-active security posture, fundamentally changing the economics of cyber defense by shifting the cost to the attacker. The TrapX Security customer base includes global 2000 commercial and government customers around the world in sectors including defense, healthcare, finance, energy, consumer products and other key industries. Learn more at www.trapx.com.

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