SOURCE: Travel Ad Network

September 15, 2008 09:55 ET

Travel Ad Network Approaches 25 Million Global Uniques With Addition of Maps.com

Passes Travelocity in US comScore Rankings

NEW YORK, NY--(Marketwire - September 15, 2008) - Travel Ad Network (TAN), the leading vertical ad network in travel and the web's largest travel information source in total audience, today announced the addition to its portfolio of Maps.com, a leading provider of mapping products and solutions to business, education and consumer markets and the largest online US map store. With the addition of Map.com's nearly 2 million monthly unique visitors, TAN now has a global audience reach approaching 25 million.*

Moreover, according to just-released August comScore numbers, the Travel Ad Network has passed Travelocity (the online travel agency -- OTA) in reach in the US with 10.4 million unique users. This makes TAN the first non-OTA to break into the Top 3 in the Travel Category.

"We are very pleased that the Maps.com audience puts TAN at a record high reach," says Cree Lawson TAN's Founder & CEO. "One of the primary goals of Maps.com is to be a travel planner's dream site. From driving directions to online mapping to trip planning tools, the Maps.com strategy is to retain visitors with a one-stop shop for the active traveler. Maps.com has been a perfect companion to other online travel sites, attracting frequent business and leisure travelers and indexing highly among those searching for travel related information online such as 137 percent for visitors searching for car reservations and 126 percent for hotel reservations searchers and 114 percent for those searching for vacation packages."

Founded in 2003, Travel Ad Network has grown to represent more than 200 travel websites. Each site in the network provides a deep dive in its area of expertise, thus attracts highly engaged users. Together they comprise one of the Internet's largest travel audiences that can be targeted by advertisers a variety of ways such as by destination, purchasing stage, demographics, location and more.

"We are pleased to be associated with the Travel Ad Network and to add our audience and inventory to a network that has surpassed such online travel giants as Travelocity and Yahoo Travel," says Jeff Chappell Maps.com Vice President, Online Business. "When TAN becomes the biggest online travel destination, we will be part of it."

Founded in 1991 as Magellan Geographix, Santa Barbara-based Maps.com (www.maps.com) is the industry's most comprehensive mapping services company with offerings in the business, consumer, and education marketplaces. Today, over 2 million monthly visitors, 8,500 U.S. Schools, and both small and large companies, such as Lowe's Home Improvement, Nextel, UniversalMap Enterprises and AAA currently benefit from Maps.com's vast service offerings. Maps.com is privately held.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching 25 million* worldwide unique users through top tier website publishers, including BBC's Lonely Planet, Rand McNally, Maps.com and 200 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Manhattan, New York City with branch offices in the West, Midwest & Southeast and the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.

*Source: comScore Media Metrix Key Measures. Travel Ad Network reflects comScore's Exclusive Media Partners and measures unduplicated audiences of media entities with exclusive representation of the online media they represent.

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