SOURCE: Travel Ad Network

July 18, 2007 10:13 ET

Travel Ad Network to Rep Kayak.com eNewsletters

First Chance for Advertisers to Reach Kayak Audience With Graphical Ads

NEW YORK, NY--(Marketwire - July 18, 2007) - Travel Ad Network (TAN), the leading vertical ad network in travel, today announced that it has become the exclusive sales representative for the ad inventory in Kayak.com's weekly Trip Ideas newsletter. TAN will also rep inventory in Kayak's daily Fare Alerts and Buzz Alerts. This is also the first time that advertisers will be able to reach the Kayak audience with graphical ads.

The Kayak newsletter is a weekly mix of unique travel destinations, one-of-a-kind themes, and pop-culture infused humor e-mailed every Wednesday. A Destination Spotlight in the emails will give tourism destinations a particularly prominent position to promote themselves to Kayak subscribers.

Consumers who have opted-in to receive Fare Alerts and Buzz Alerts specify where and when they want to travel, along with the price they want to pay. Kayak then searches millions of available flights and alerts the user when the fare meets or beats their desired price. Users can request alerts either daily or weekly.

"Kayak's audience is actively in the process of researching, planning or buying trips, accommodations and transportation," says Cree Lawson, Founder and CEO of TAN. "It is just the kind of audience that the travel industry wants to reach. That hundreds of thousands of site visitors have pre-qualified their interests by opting-in to the daily or weekly emails is an affirmation of Kayak's power and loyalty. We are pleased to have Kayak as a partner."

"We selected Travel Ad Network to represent our email products because they have an excellent understanding of Kayak's unique value proposition to both consumers and advertisers," says Drew Patterson, Vice President, Marketing for Kayak.com. "We are confident that they will bring the right travel marketers to our users."

Kayak.com (www.kayak.com), the world's largest travel search engine, displays results from over 404 travel sites, providing prices and itineraries for hundreds of airlines, more than 158,000 hotels, all leading rental car companies and 17 cruise lines. Kayak.com has been named "Best of the Web" by US News & World Report, BusinessWeek and Forbes.com; "50 Coolest Websites" and "25 Sites We Can't Live Without" by TIME Magazine; "Best Travel Search Engine" by the Associated Press; and "Best Search Aid" by Travel + Leisure Magazine. Launched in 2005 by co-founders of Orbitz, Travelocity and Expedia, Kayak.com's investors include General Catalyst Partners, Sequoia Capital, America Online and London-based Accel Partners. Kayak has launched versions of the site in the UK, France and Germany.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching 8.5 million unique users across nearly 50 websites, including DK/Eyewitness, Lonely Planet, Pilot Guides/GlobeTrekker.tv, BootsNAll.com, FareCompare, AreaGuides.net, EuropeForVisitors.com, Rough Guides, SkyBus and many more. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, early-stage thought leaders visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Tribeca, New York City with branch offices is the West, Midwest & Southeast.

Contact Information

  • Contact:

    Travel Ad Network
    George H. Simpson Communications
    Email Contact
    203.521.0352