SOURCE: Brookstone, Inc.

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May 25, 2016 06:00 ET

Travel Pillows Get an Upgrade

Brookstone Announces Partnership to Launch the BullRest Travel Pillow

MERRIMACK, NH--(Marketwired - May 25, 2016) - Innovative product developer and specialty retailer Brookstone announced it is partnering with the Colorado-based company BullRest (www.bullrest.com) to launch the revolutionary BullRest travel pillow, that is significantly smaller than current travel pillows on the market.

Designed by Sean O'Meara and Glenn Maddocks, the BullRest completely re-imagines the traditional travel neck pillow, being significantly smaller and engineered to offer better ergonomic support for anyone wishing to get some sleep on their travels. The BullRest will be available online at Brookstone.com and at Brookstone airport and mall retail stores fall 2016.

Crowdfunded through Kickstarter and manufactured in partnership with the Brookstone Launch product accelerator program, BullRest uses a unique ergonomic design that offers better support and keeps the head comfortably stable without wrapping around the entire neck. It is also designed to custom fit each user, featuring memory foam that conforms to an individual's neck, regardless of shape or size.

"When we first saw the BullRest, we were blown away," said Brookstone Chief Innovation Officer Lauren van Heerden. "It solves a real-life problem in a bold, simple and beautiful way. We believe it's going to become the preferred form factor in travel pillows for fashion-aware business and leisure travellers."

"We're thrilled to partner with Brookstone on bringing BullRest to market," said BullRest Co-Founder Sean O'Meara. "The company's retail acumen, penchant for premium products and airport presence were key criteria for us. Additionally, and perhaps most importantly, this partnership affords us the opportunity to work together with their production and manufacturing teams. It goes without saying that Brookstone's team of product engineers comprises some of the best talent in the world, so we are extremely confident they will help ensure the BullRest is better than even we had imagined."

Every BullRest, sized to fit in a carry-on, comes equipped with a pouch to keep it protected along with a carabiner that easily attaches to the outside of any bag. It is currently available to pre-order at BullRest.com.

About Brookstone, Inc.

Founded in 1965, Brookstone is a U.S.-based developer and retailer of innovative, high-quality products designed for smart living. It operates 218 Brookstone-branded stores in shopping malls and airports across the U.S. and Puerto Rico, as well the eCommerce site Brookstone.com. Brookstone also operates a wholesale division, which sells Brookstone products through retailers in the U.S. and worldwide. Brookstone is a member of the Sanpower Group of companies.

In 2015, the company inaugurated its Brookstone Launch program to give inventors, startup incubators, crowdfunders and other companies access to Brookstone product development, manufacturing, marketing and retail resources. To submit products, visit BrookstoneLaunch.com.

For more information, visit Brookstone.com and follow them at Twitter.com/Brookstone and Facebook.com/Brookstone.

About BullRest

BullRest is a travel goods company that was formed in 2014 by Mr. Sean O'Meara and Mr. Glenn Maddocks. Based in Boulder Colorado, BullRest seeks to enhance everyday travel by providing purposeful and beautifully designed products. Their first product to market is the BullRest Travel Pillow. Learn more @ www.bullrest.com

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