SOURCE: Adventure Central

February 26, 2008 12:39 ET

Travel Sites Choose Adventure Central to Tap Into the $165 Billion Adventure and Experiential Travel Market

DENVER, CO--(Marketwire - February 26, 2008) - Adventure Central™, the leading provider of travel distribution and online booking services for the adventure and experiential travel industry, announced today the addition of John Diorio as Vice President of Distribution and Supplier Partnerships. Quickly demonstrating his prowess in his new position, the travel industry veteran has signed 11 new distribution partners eager to offer Adventure Central's ever-growing inventory of adventure and experiential travel to their online customers.

Adventure Central New Distribution Partners: * * * * * * * *

Joining Adventure Central's network of distribution partners, which includes sites like,,,, and, allows the travel retailers to promote, market, distribute and sell Adventure Central's unique and authentic inventory provided by some of the world's leading adventure suppliers. These suppliers look to Adventure Central to provide valuable marketing and distribution services that complement their efforts to reach new, incremental customers. With the addition of these new partners, Adventure Central's suppliers will have access to hundreds of thousands of new potential customers every month.

"Adventure Central's extensive and diverse selection of trip inventory helps us accomplish our goal to be that 'one-stop-shop' for travelers saving them time and frustration when trying to plan the perfect trip," said Elliot Cohen, Founder & CEO of " is focused on enabling the traveler to plan their whole trip from research on where to stay and what to do to booking their selections including great adventures from Adventure Central."

"Our mission at Adventure Central is to connect the world to great adventures. Now consumers will have the convenience of shopping for everything from zip-lining or white-water rafting to culinary expeditions and cultural treks on all of these websites," said Dick Schulte, CEO of Adventure Central. "With the addition of online travel expert John Diorio to our team, we are poised for continued success in both distribution and supply."

John Diorio brings more than 17 years of travel industry knowledge and experience to his role as Vice President of Distribution and Supplier Partnerships. He will leverage his experience to effectively connect distribution affiliates and supplier partners within Adventure Central's network. Prior to joining the Company, Mr. Diorio provided strategic guidance to various online companies helping to build or manage their online distribution networks. Previous positions include serving six years as Vice President of Affiliate Marketing for

About Adventure Central

Denver-based Adventure Central offers robust distribution, online booking and reservations management solutions for the adventure and experiential travel industry. Adventure Central offers adventure travel suppliers easy-to-use solutions to upload and sell their inventory online, access to online distribution channels like Orbitz (OWW), CheapTickets and more -- enabling them to reach consumers that they would never reach individually, as well as real-time reservations and customer relationship management solutions for their sales and support teams. For more information on Adventure Central, call 303.292.5522 or visit

About is a web 2.0 travel planning website targeted to the independent leisure travel market. One of the leading start-ups in the growing field of activity based travel planning, addresses the known problem of how difficult the on-line travel planning process is, by the integration of original content, community and tools.

Contact Information

  • Media Inquiries:
    Nicole Hockin
    Adventure Central
    Email Contact