SOURCE: DealAngel


April 18, 2012 00:01 ET

Travelers Get a Guardian DealAngel to Find the Best Hotel Deals and Filter Out the Rip-Offs

Hotel Deals Aggregator Cures Choice Paralysis and Deal Fatigue to Reveal Best Hotel Deals Online

SANTA CLARA, CA--(Marketwire - Apr 18, 2012) - DEMO Spring 2012 - DealAngel ( launched today at the DEMO Spring 2012 conference to provide real-time visibility into hotel deals online. DealAngel uses pricing analytics to rank hotel offers by value rather than price alone, in order to sort fact from fiction with online hotel deals.

According to the five stages of travel from Google, the average traveler visits more than 22 travel-related sites over 9.5 research sessions prior to booking. With so many travel websites and hotel offers, constantly changing hotel prices, plus hidden hotel taxes and fees, travelers are often lost while trying to figure out if they are actually getting a good deal. DealAngel combats "deal fatigue" by simplifying the time-consuming deals search process and finding the best deals available.

By analyzing the pricing behavior of every hotel in the market, DealAngel allows travel planners to see when a hotel is priced below what it should be charging. As such, DealAngel helps travelers turn the tables on hotels by finding those rates that are below their fair market value. According to an IBM report, Travel 2020: The Distribution Dilemma, IBM researchers said that less than half of leisure and business travelers believe they're getting a fair value when they book online because of online travel agencies' focus on price over value.

"DealAngel is an example of the type of technology innovation we like to showcase at DEMO," said Matt Marshall, executive producer of DEMO. "Online travel is a complex space, and hotel pricing in particular is a mystery to many. DealAngel solves this problem with sophisticated, cutting-edge technology in a simple-to-understand interface. We are pleased to have DealAngel join the DEMO alumni alongside other disruptors in the technology space."

"Hotels and booking sites have whole teams of people and computers figuring out how to price rooms and maximize profits," said Roman Peskin, CEO and co-founder of DealAngel. "The everyday traveler doesn't stand a chance. We created DealAngel to give travelers an advantage against the hotels and 'beat the system,' so you can truly know that you're getting the best value for your money. DealAngel does the math; you get the deals."

Focus on Value Instead of Price
DealAngel is the first provider of hotel deals to evaluate and rank deals with analytics technology. Many online travel providers claim to offer the "lowest price." However, by finding and scoring nearly every bookable offer on the Web, DealAngel is able to surface those hotels that offer the best value for the consumers' travel dollar.

For example, a low-end hotel charging $50/night may actually be priced above its market value, while a four-star luxury hotel charging $150/night might be more than 50 percent off what it could normally charge. DealAngel brings context to travel deals by identifying when a hotel is priced significantly lower than expected for a given date, regardless of its average rate.

An Amadeus-commissioned study conducted by travel industry research authority PhoCusWright Inc., "Empowering Inspiration: the Future of Travel Search," revealed that 47 percent of U.S. travelers experience frustration online due to information overload and the lack of confidence that they are getting a good deal. DealAngel strives to redefine travel deals, while simplifying and improving the travel booking process.

DealAngel aims to disrupt the travel space by delivering:

  • An antidote to deals fatigue. DealAngel speeds the travel booking process by determining the best deals in seconds.
  • Transparency and context to deals. DealAngel shows at-a-glance the best hotel offer relative to its expected market price, thus giving users an objective way to evaluate the deal's value.
  • The best deal possible, especially for highly volatile markets where DealAngel aggregates, evaluates and ranks hotel deals several times a day.

DealAngel (, headquartered in San Francisco, CA, makes a science of finding travelers the best hotel deal. Hotel pricing expert Roman Peskin and travel industry insider Bob Rogers created DealAngel using technology they originally developed to help hotels optimally price their rooms. DealAngel shows travelers when even the highest quality hotels are priced significantly below their expected rate. Find your next deal by following DealAngel on Twitter or 'Liking' them on Facebook.

DealAngel has secured seed funding from early-stage venture capital firm Foresight Ventures, with another investor to join shortly.

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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Contact Information

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