November 19, 2010 07:16 ET

Travelex Launches Online Price Promise on Its New Currency Exchange Website for U.S. Travelers

World's Largest Foreign Currency Provider Offers Online Purchase Benefits with Price Promise, as well as 0% Commission and FREE $0 Fee Buy Back

NEW YORK, NEW YORK--(Marketwire - Nov. 19, 2010) - Travelex, the world's largest non-bank foreign currency exchange provider, is providing attractive new online incentives for Americans seeking to purchase foreign currency, with the launch of its newly redesigned website backed by their innovative "Online Price Promise" available exclusively for online transactions at

Travelex's new Online Price Promise will match a lower published price on complete online foreign currency orders, inclusive of delivery, fees and charges, allowing customers to receive the greatest value for their dollars. For instance, if a customer locates a lower offer on another website on the same business day that they purchased with Travelex online, they can simply contact a Travelex foreign exchange specialist within 14 days to receive the difference between the prices.

Travelex online customers will not only receive the best price for online currency exchange, but also will benefit from 0% commission on transactions. An additional benefit, according to Jon Dario, president of Travelex Currency Services Inc., is that website customers can take advantage of Travelex's "$0 Fee Buy Back" service, in the event they return with unused currency – a strong likelihood, according to market research. The $0 Fee Buy Back offer allows customers to return their leftover currency at any retail store within the United States and receive Travelex's best rate possible without any markup or fees and is available for free with all online purchases.

"Research shows that U.S. travelers bring back more than $2 billion in unused foreign currency, but don't exchange it," said Dario. "In today's economic climate, consumers want to ensure that they are getting great value for their unused foreign currency when they return home. $0 Fee Buy Back does just that while our Online Price Promise takes the guess work out of currency exchange."

Dario also noted the difficulty North American travelers are having with their magnetic stripe credit and debit cards overseas, making it all the more essential that travelers purchase foreign currency before arrival.

"We've found that Americans, more than any other market, are taking cash abroad to avoid the hassle of using credit or debit cards," said Dario. "Our Online Price Promise provides peace of mind for travelers and they are getting the best value for the foreign currency."

With the launch of Travelex's website, U.S. customers will have improved transaction capability and receive their currency quickly with available options such as next day and Saturday delivery.

Travelex's new website has also enhanced the range of its products such as providing the ability to purchase and reload Cash Passport cards online in real time. The website features useful tools including a new and easy to use currency conversion tool. 

According to Dario, the website is an essential tool to meet the growing demand for pre-trip foreign currency purchases.

"As the demand for pre-trip foreign currency purchases grows, our financially savvy customers are seeking convenience, but also don't want to pay more than they need to," said Dario. "Our new website simplifies the search for the best currency exchange and we're looking forward to continuing to find new safe and smart ways to make the travel experience easier for our customers."

For more information on Travelex and to view its new website, visit

The world leader in the foreign currency exchange business, with more stores, more airport stores, and more annual transactions than any competitor, Travelex also provides currency services solutions to more than 1,500 partner financial institutions in the U.S. and Canada, including banks, credit unions and travel agents.

About Travelex:

Travelex is the world leader in the foreign currency exchange business, with more stores, more airport relationships, and more annual transactions than any competitor. Travelex has more than 700 retail stores across 30 countries at key airport, seaport, rail and tourist locations. Travelex is also one of the world's leading providers of outsourced travel money to banks, credit unions and travel agents. Among the company's innovative services is its Cash Passport™, which allows users to pre-load their travel budget onto a convenient card for use in millions of ATMs, shops, and restaurants worldwide. Cash Passport is a PIN and signature protected and is not connected to the user's bank account, thereby minimizing the risk of identity theft from loss or theft of a Cash Passport.

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