SOURCE: SHIFT Communications

May 14, 2007 07:35 ET

Travelocity Books SHIFT as AOR for Emerging Brands

-- SHIFT Communications Tapped to Promote U.S. and --

-- (MARKET WIRE) -- May 14, 2007 --

  • SHIFT Communications, the high performance public relations firm, announced today that it has been named Agency of Record for Travelocity's emerging brands, including in the U.S. and
    • U.S. is a leading online travel and leisure player specializing in last second deals. Users can locate unsold airline seats, hotel rooms, rental cars and other travel products and services available for online purchase up to hours before departure. also offers customers worldwide holidays, flights and hotel rooms, as well as unique lifestyle options, such as tickets to events, DVD rentals, restaurant reservations and gifts. U.S. is a version of the popular business in Europe, which Travelocity acquired in 2005.
    • IgoUgo is the world's leading online travel community. Its members offer what guidebooks can't -- hundreds of thousands of opinions on destinations across the globe, plus suggestions and photos for everything from cheap eats and luxury accommodations to must-see attractions and worthwhile day trips.


"We looked for a highly creative agency that could handle traditional media relations, and also had a compelling set of experiences in the social media space," said Dan Toporek of Travelocity. "SHIFT showed deep knowledge in both areas, and we're eager to work with them to help U.S. and IgoUgo take flight."

"It's extremely exciting to work with Travelocity's emerging brands," said Todd Defren, a SHIFT principal. "We believe and IgoUgo are sophisticated, highly useful alternatives to the vast majority of specialized travel sites on the Web today, and we're excited to tell their story."

About Travelocity:

Travelocity® is committed to being the traveler's champion -- before, during and after the trip - and is the only online travel company that guarantees not just the price, but the entire travel experience - see for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers,, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.


SHIFT Communications' high performance public relations services and marketing communications programs bolster clients' marketplace reputation and produce measurable results that directly lead to increased revenues. The independent agency works with both new and established companies competing in a variety of technology, business-to-business and consumer markets. SHIFT Communications' offices are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit

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