VRX Worldwide Inc.

VRX Worldwide Inc.

July 20, 2011 10:00 ET

Travelodge Canada Contracts VRX Studios to Photograph Nationwide Properties

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 20, 2011) - VRX Worldwide Inc. (TSX VENTURE:VRW) is pleased to announce that its wholly owned subsidiary, VRX Studios Inc. ("VRX Studios"), has signed an agreement with Travelodge Canada Corp. ("Travelodge Canada") to photograph Travelodge and Thriftlodge properties across Canada.

"Travelodge Canada understands the importance of providing photography of its properties that both inspires and educates consumers," said Patti Hunt, Director of Marketing, Travelodge Canada. "We're delighted to work with VRX Studios, whose track record of delivering unmatched customer service and outstanding photography is beyond reproach."

Under the agreement, VRX will photograph, process and deliver high-resolution digital images of all eighty-six Travelodge and Thriftlodge properties in Canada by the end of 2011.

"Photography plays an incredibly important role in the decision making process when consumers are researching and booking hotel rooms," commented David MacLaren, President and CEO, VRX Studios. "In today's highly connected age, where consumers have access to a variety of information sources, it's critical that the photography of a hotel is of the highest standards and accurately depicts the rooms, amenities and facilities that it offers."


Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios is the leading provider of Photography, Content Management and Licensing services to the global hospitality and travel industries. Through its comprehensive suite of products, covering Architectural, Destination, Food and Beverage and Lifestyle Photography, Content Management, Distribution and Licensing, VRX helps hospitality and travel companies alike capture and showcase their brands to the world.

To find out more about VRX Studios, its products and services, visit www.vrxstudios.com, www.mediavalet.co.


With over 90 locations across Canada, Travelodge is everywhere you need us to be. As one of Canada's largest hotel chains, Travelodge offers valuable amenities and comfortable accommodations at great rates. Travelodge (Canada), an operating division of Royal Host Limited Partnership, administers the Master License for Travelodge and Thriftlodge in Canada. Royal Host Inc. holds 100% (directly and indirectly) of the voting securities of Royal Host Limited Partnership. Royal Host Inc. shares and convertible debentures are traded on the Toronto Stock Exchange under the trading symbols (TSX:RYL), (TSX:RYL.DB.B), (TSX:RYL.DB.C) and (TSX:RYL.DB.D), respectively.

"Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

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