March 04, 2012 07:00 ET

Travelodge Opens Its 500th Hotel at Stratford & Announces London Expansion Programme of 184 New Hotels

LONDON, UNITED KINGDOM--(Marketwire - March 4, 2012) - Today, at the opening of its 500th hotel in Stratford London, the city's biggest hotelier, Travelodge, has announced that it's seeking to open a further 184 hotels across the capital by 2025. With a requirement for at least one hotel in each of the London boroughs, Travelodge is seeking to develop 7,820,400 sq ft - the largest requirement of any business in London. This equates to:

  • Six Shards, which when open will be the largest building in Europe*
  • Nine O2 Arenas**
  • Nine Buckingham Palaces***
  • Forty-Two Tesco Extras****

These 184 new hotel openings will create around 5,000 new jobs across London and ten per cent of these positions will be recruited via JuMP - Travelodge's Junior Management Apprenticeship Programme.

This morning, Tourism Minister, John Penrose MP, officially opened London Stratford Travelodge, the budget chain's 500th hotel. The 188-room modular build property which is located a few minutes' walk away from the Olympic Stadium is a £15.5 million investment and has created 30 new jobs within the community.

Guy Parsons, Travelodge Chief Executive said: "To open our 500th Travelodge hotel yards from the entrance to the Olympic Stadium is a milestone that everyone in the company is extremely proud of. Travelodge has come a long way since it opened its first hotel back in 1985 on the A38 in Barton-Under-Needwood."

"In 2010, at the opening of our 400th hotel, we said that we would be the biggest hotelier in London in time for the 2012 Olympics and true to our word we have achieved this target. When the Games start on the 27th July 2012, we will have 53 hotels in the capital but our London growth story is only just beginning."

"London is very unique city. It is a metropolis made up of 32 boroughs and the City of London. Each has its own economy, culture, identity and history. In central London the quality, budget hotel market has a good presence. However, in flourishing boroughs where regeneration is a big priority such as Barnet, Ealing, Lewisham or Wandsworth it's non existent and we now want to focus on these growth hotspots."

"Our London expansion programme will create around 5,000 jobs across the capital which will certainly help to ensure that the whole of London's economy benefits from our expansion."

Hotel Industry Consultant Melvin Gold said: "In our most recent UK hotel study, findings revealed that just 17.1% of hotel rooms in London were in the branded budget category compared to more than 28% in other large UK cities such as: Manchester, Birmingham, Leeds and Glasgow.

"This emphasises the further need for branded budget accommodation in the capital. Visitors to the city for the Games are typically seeking quality, value for money accommodation, as are the millions of visitors pouring into the city annually during 'normal' times."

Boris Johnson, Mayor of London, said: "I salute Travelodge for this ringing endorsement of our great city in one of the greatest years in its history. The jobs and opportunities this will bring will be warmly welcome in tough economic times and I'm grateful to all the companies who play their part like this in London."

John Penrose MP, Minister for Tourism and Heritage said: "To reach the milestone of 500 hotels is a fantastic achievement and I congratulate Travelodge on reaching it."

"Tourism is one of the largest industries in the UK and it is vital that we offer a broad spectrum of hotel provision. The budget sector is really growing in Britain and I look forward to opening Travelodge's 600th in a couple of years' time!"

Travelodge currently has 47 hotels and 6,531 rooms in the capital and is on target to open a further six hotels in London before the Olympic Games start. Locations include: Teddington, Excel Centre, Sidcup, Enfield, Woolwich and Balham. These openings will boost Travelodge's London portfolio to 53 hotels and 7,201 rooms.

There are also a further three Travelodge hotel openings scheduled after the Olympic Games which include the following locations: Clapham, Bromley and Bethnal Green.

Travelodge will end the year with 56 hotels and 7,508 rooms in the capital.

Notes to Editors:

* The Sq Ft of the Shard is 1,200,000 sq ft

** The Sq Ft of the O2 Arena in Greenwich is 865,687 sq ft

*** Buckingham Palace is 830,000 sq ft

**** The largest Tesco Extra in the country is in Walkden, totaling 185,000 sq ft

Travelodge requirement in each of the London boroughs is:

Location Borough Rooms
Dagenham Barking and Dagenham 80
Barnet Barnet 80
Brent Cross Barnet 200
Golders Green Barnet 100
Hendon Barnet 80
Mill Hill Barnet 80
Belvedere Bexley 60
Bexley Bexley 60
Bexleyheath Bexley 90
Harlesden Brent 60
Kensal Rise Brent 60
Kilburn Brent 60
Kinsbury/Kenton Brent 60
Wembley Arena Brent 40
Beckenham Bromley 60
Biggin Hill Bromley 60
Bromley South Bromley 100
Chiselhurst Bromley 60
Hayes Bromley 80
Orpington Bromley 100
Bloomsbury Camden 300
Covent Garden/Holborn Camden 300
Euston Camden 300
Midtown Camden 300
St Pancras Camden 200
Camden Camden 200
Finchley Road/Swiss Cottage Camden 120
Gospel Oak/Belsize Park Camden 80
Hampstead Camden 120
Kentish Town Camden 80
West Hampstead Camden 120
Bank City 200
Barbican City 200
Blackfriars City 250
Cannon Street City 200
City of London City 450
City of London (South) City 450
Fenchurch Street City 200
Liverpool Street City 200
Monument City 200
Coulsdon Croydon 70
Norbury Croydon 80
Crystal Palace Croydon 80
Purley Croydon 60
Thornton Heath Croydon 80
Acton Ealing 120
Hanwell Ealing 60
Northolt Ealing 80
South Ealing Ealing 60
Southall Ealing 80
Cockfosters Enfield 80
Enfield Central Enfield 60
North Circular Enfield 100
Palmers Green Enfield 80
Southgate Enfield 80
Abbey Wood Greenwich 60
Blackheath Greenwich 80
Charlton Greenwich 120
Eltham Greenwich 120
Greenwich Greenwich 200
Kidbrooke Greenwich 60
Plumstead Greenwich 40
Hackney/Dalston Hackney 100
Hoxton Hackney 100
London Fields Hackney 40
Old Street Hackney 200
Shoreditch Hackney 200
Stoke Newington/Stamford Hackney 100
Fulham Hammersmith & Fulham 100
Parsons Green Hammersmith & Fulham 100
Hammersmith Hammersmith & Fulham 200
Olympia Hammersmith & Fulham 200
Shepherd's Bush Hammersmith & Fulham 200
Whice City/Wood Lane Hammersmith & Fulham 120
Crouch End Haringey 80
Highgate Tube Haringey 60
Tottenham Haringey 100
Wood Green/Muswell Hill Haringey 80
Harrow Harrow 200
Hatch End Harrow 80
Pinner Harrow 80
South Harrow Harrow 80
Stanmore Harrow 80
Gallows Corner Havering 40
Upminster Havering 80
Northwood Hillingdon 80
Ruislip Hillingdon 80
Stockley Park Hillingdon 150
Uxbridge Hillingdon 80
A40/Hillingdon Hillingdon 100
Bedfont Hounslow 60
Brentford (A4) Hounslow 100
Chiswick A4 Hounslow 100
Chiswick Town Centre Hounslow 100
Isleworth Hounslow 80
Osterley (A4) Hounslow 80
Clerkenwell Islington 200
Archway Tube Islington 150
Cannonbury Islington 80
Highbury Islington 80
Holloway Tube Islington 150
Islington Islington 200
Tufnell Park Tube Islington 60
Brompton Kensington & Chelsea 250
Chelsea Kensington & Chelsea 100
Earls Court Kensington & Chelsea 200
Kensington Kensington & Chelsea 250
Knightsbridge Kensington & Chelsea 200
Ladbroke Grove Kensington & Chelsea 100
Notting Hill Kensington & Chelsea 150
Chessington Kingston Upon Thames 80
New Malden Kingston Upon Thames 100
Surbiton Kingston Upon Thames 80
Oval/Kennington Lambeth 150
Southbank Lambeth 400
Waterloo Lambeth 300
Brixton Lambeth 150
Clapham Junction/St John's Hill Lambeth 200
Clapham Old Town/Lavender Hill Lambeth 100
Herne Hill Lambeth 80
Stockwell Lambeth 120
Streatham Lambeth 120
Tulse Hill Lambeth 80
West Norwood Lambeth 70
Catford Lewisham 120
Forest Hill Lewisham 80
Lewisham Lewisham 120
New Cross/Brockley Lewisham 60
Lewisham East Lewisham 80
Colliers Wood Merton 90
Mitcham Merton 90
Morden Merton 90
Wimbledon Centre Merton 150
Wimbledon Village Merton 40
Wimbledon Park Merton 110
Olympic Park/A12 Newham 200
Plaistow Tube Newham 80
Hainault Redbridge 40
Woodford/Woodford Green Redbridge 80
Barnes Richmond Upon Thames 80
East Sheen Richmond Upon Thames 80
Hampton Court Richmond Upon Thames 100
Kew Richmond Upon Thames 80
Mortlake Richmond Upon Thames 80
Richmond Richmond Upon Thames 200
Bermondsey Southwark 250
Borough Southwark 200
Canada Water Southwark 100
Elephant and Castle Southwark 200
London Bridge Southwark 300
Old Kent Road Southwark 100
Camberwell Southwark 80
Dulwich Southwark 80
East Dulwich Southwark 80
Peckham Rye Southwark 80
Carshalton Sutton 60
Tower Hill Tower Hamlets 150
Canary Wharf Tower Hamlets 300
Limehouse Tower Hamlets 100
Mile End Tower Hamlets 100
Shadwell/Wapping Tower Hamlets 100
Spitalfields Tower Hamlets 120
Whitechapel Tower Hamlets 200
Chingford Waltham Forest 120
Leyton Waltham Forest 80
Battersea Park Wandsworth 100
Nine Elms Lane Wandsworth 100
Putney Wandsworth 150
Roehampton Wandsworth 80
Southfields/Earlsfield Wandsworth 100
Tibbet's Corner Wandsworth 100
Wandsworth Town Wandsworth 120
Balham Wandsworth 90
Battersea Old Town Wandsworth 80
Tooting Broadway Wandsworth 40
Clapham Common Wandsworth/Lambeth 150
Albert Embankment Westminster 200
Bayswater Westminster 350
Buckingham Palace Westminster 200
Charing Cross Westminster 400
Paddington Westminster 400
Victoria Westminster 400
West End Westminster 600

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