April 27, 2012 05:00 ET

Travelodge Opens Its First Hotel in Altrincham

LONDON, UNITED KINGDOM--(Marketwire - April 27, 2012) - Today, the Mayor of Trafford, Councillor Jane Baugh officially opened Travelodge's first hotel in Altrincham. The new 91-room property represents a £4.9million investment and has created 25 new jobs within the community. The hotel is located in the landmark Grafton Tower building and will offer rooms from £19.

Altrincham Central Travelodge is part of Altrincham's wider regeneration project which has already attracted new businesses and shops to the area.

Grafton Tower building, an old office block, is the tallest building for five miles and boasts spectacular views across the town and beyond. Rooms from the top floors have views of The Pennines.

Over the past 24 months, Travelodge has invested £24.9 million and created 115 jobs in Greater Manchester. In October 2011 Travelodge opened Manchester Central Arena hotel, a stones throw away from the famous MEN Arena, and Manchester Upper Brook Street hotel next to the Hospital. In November, the UK's fastest growing hotel chain opened a 156 room hotel at Salford Quays, near the new home of the BBC at Media City.

The UK fastest growing budget hotel chain also expects to open a further hotel in Manchester City Centre at Piccadilly Gardens. This will be a 157-room property creating 30 new jobs.

This morning, to celebrate the official opening of Travelodge's 501st hotel, The Mayor of Trafford, Jane Baugh officially declared the hotel open for business at an opening ceremony. She also met the hotel team and took a tour of the hotel.

Altrincham Central Travelodge is being managed by local boy Jonathan Hazeldine. Jonathan has been working with Travelodge for four and a half years and grew up in the Altrincham area. After starting his career at Knustford M6 Travelodge as a night receptionist, Jonathan was recognised as a rising star in the company and was promoted to assistant Hotel Manager at Manchester Central Travelodge Jonathan has now been given this brand new £4.9million hotel to manage.

The hotel's new team of 25 staff members has all been recruited via the Job Centre Plus Scheme - which helps the long term unemployed back into work. As part of their induction training staff members undertook a comprehensive four week training programme at a nearby Travelodge hotel. They also attended a sleep seminar to ensure they are fully equipped to ensure their customers get a good night's sleep.

Jonathan Hazeldine, Altrincham Central Travelodge Hotel Manager said: "Not in my wildest dreams did I think I would one day be making history by opening the first Travelodge hotel in Altrincham especially in a landmark building. Our bookings data shows the hotel is off to a flying start, we are booked out for the Easter holidays and we have been inundated with guest requesting rooms that have views of the beautiful Pennines."

"By attracting new visitors to the town by offering accommodation from £19, we will boost the local economy by over £1 million*. As our research shows the average Travelodge customer will spend on average £36 a day in local shops, restaurants and bars during their stay."

The Mayor of Trafford, Jane Baugh said: "We are very pleased that Travelodge is opening in Altrincham which will mean that Trafford will benefit from extra hotel rooms and facilities, especially during such an exciting year for the borough. With Manchester Marathon, London 2012 Olympic Games, torch relay etc bringing many more visitors to the borough, all reinforcing Trafford's reputation as a great place to visit, with lots of exciting activities and venues for old and young alike."

A Travelodge family room caters for either two adults and two children or three adults. Each room has en-suite facilities with eco-friendly showers, a flat screen TV with 18 free digital channels, free tea and coffee making facilities and Wi-Fi.

For more information about Travelodge and to book a £19 room visit:

Tourism investment figure:

* The tourism investment figure is calculated by combining the average occupancy figure with the £36 per person spent whilst staying at the Travelodge hotel in its first year of operation.

Hotel Address:

Grafton Tower, Stamford New Road, Altrincham, WA14 1DQ

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 490 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at, where room rates start at £19 per night. The chain employs over 6,000 staff.

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