Travelodge

Travelodge

February 26, 2012 07:00 ET

Travelodge Survey Shows Eight Out of Ten British Kids Don't Have a Clue About UK Cities

LONDON, UNITED KINGDOM--(Marketwire - Feb. 26, 2012) - An alarming 84% of British children don't know how many cities their country has. Nearly half (47%) of youngsters think the UK has less than 33 cities which is half of the total number of cities currently in the UK. One in ten young Britons even think there is just one city in the UK which is London. These findings have been revealed in a new 'UK Cities' report issued today by Travelodge hotels.

The hotel chain surveyed 2,000 British children to investigate their views on UK cities and identify today's young generation view on their top ten must see British cities.

Further findings from the report revealed that 40% of young Britons do not know the difference between a city and a town.

The report also revealed that more British children have visited an international city in comparison to UK cities.

Forty four per cent of British kids have visited the capital city of England whilst only 17% of youngsters have taken a trip to Scotland's capital city, Edinburgh and just 14% have visited the Welsh capital - Cardiff.

In contrast to international cities, 40% of young Britons have visited the French capital city Paris. A quarter of youngsters have holidayed in Madrid - Spain's capital city. A third of children have visited a top American city such as: Washington, New York, LA and Vegas. One in ten youngsters has visited Amsterdam.

Just 14% of young Britons have visited world renowned UK cultural cities Oxford and Cambridge. Around 18% of youngsters have visited Leeds and Liverpool and just one in ten children has been to Newcastle or Glasgow.

To obtain a better understanding of the scale of Britons lack of UK city awareness a similar survey was conducted with 5,000 adults to test their knowledge of home cities. Key findings revealed nine out of ten Britons don't know how many cities their country has. Just over a third (34%) of respondents could identify the official definition of a city. Despite their poor knowledge of home cities, 78% of adults think it's important to visit different cities in order to get a better understanding of regional aspects of Great Britain.

Shakila Ahmed, Travelodge Spokeswoman said: "This report has highlighted that Britons of all ages need to reacquaint themselves with some of the UK's great cities. It's a shame that misconceptions and lack of UK's knowledge of what cities have to offer could stop British travellers from having a great weekend break. Our cities have seen a renaissance with new attractions, restaurants, shopping outlets and galleries which are just waiting to be explored. If we don't invest in discovering the cities that make Great Britain great, these cities will be lost to future generations.

"I would urge all parents to incorporate a short UK city beak into their holiday schedule so that their children can experience the vast diversity of our 66 great cities."

Further findings from the report revealed a third of British children think UK cities are boring as there is nothing new to see or do. When asked which British city they would most like to visit, London, Edinburgh and Manchester topped the poll. Listed below are the top ten cities youngsters most want to visit.

1. London
2. Edinburgh
3. Manchester
4. Liverpool
5. Newcastle
6. York
7. Bath
8. Brighton
9. Cardiff
10. Bristol

When quizzed further to why British kids wanted to visit these cities the answers included:

  • A quarter of children would like to visit London because they want to see the Queen and future king to be Prince William and his wife Princess Catherine.
  • One in ten youngsters would like to take a trip up north to visit Newcastle so that they can meet Cheryl Cole and their favourite TV presenters Ant & Dec.
  • A fifth of youngsters reported they would like to visit Manchester and Liverpool so that they could see their favourite football players from Manchester United / City and Liverpool.

The report also found when it comes to regional accents, British children voted the Edinburgh accent to be nicest followed by Geordie in second place, Scouse in third position, followed by the Irish and Brummie accent in fourth and fifth place.

Notes to editors:
Both travel studies were conducted in August 2011.
2,000 children aged between six to sixteen years old
5,000 adults aged 18 upwards

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 490 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at travelodge.co.uk, where room rates start at £19 per night. The chain employs over 6,000 staff.

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