SOURCE: Travelstar, Inc.

February 27, 2008 10:25 ET

Travelstar Announces Beta Launch of Social Networking Site

Website Blends the Best of Travel 2.0 With Advice of Travel Experts

ALISO VIEJO, CA--(Marketwire - February 27, 2008) - Travelstar, Inc. (OTCBB: TVLS) today announced the Beta Launch of, a social networking site for passionate leisure travelers. is a brand new online social network that combines the most popular social networking features enabling users to share vacation photos, read and write reviews, interact in traveler forums and blog about their travel adventures.

Social networking has become a part of Americans' everyday life. Websites including,, and have attracted hundreds of millions of passionate members to their communities.

"In addition to the social networking features on, it will also be a place for travelers to gain access to the travel industry's top travel experts," stated William M. Alverson, Travelstar Chairman and CEO.

Travelstar offers travel experts unprecedented opportunity

"The potential for travel professionals to build their clientele on is enormous. Social networking and user-generated content will have a greater impact on the travel industry over the next few years than online travel agencies had over the past decade. Those in the industry who recognize this and are willing to act will reap the rewards," stated Alverson.

Travel professionals from all over the nation and from every agency affiliation can build their business on -- for free.

"Travelers are searching for information and insight not available in a brochure or on a supplier website. We have created a platform for travel professionals to showcase their knowledge and expertise about a particular product or destination for the world to see. The more they contribute, the greater their exposure to travelers worldwide.

"Our goal is to build an unparalleled expert review database for the world's vacation destinations, resorts and cruise ships. It will take time to organically grow content on the site making it a top resource for travelers. They will be able to read the reviews, interact with experts in travel forums and have the ability to contact the experts directly to make travel bookings.

"This is what makes it such an incredible opportunity for the travel agent community. Where else on the internet are they being offered free real estate and exposure to new business?" Alverson stated.

A recent Phocuswright study revealed that the big online travel agencies combined control only 5% of the cruise market.

Online travel agencies now represent more than half of all travel booking in the US. They are the dominant source for over 60 million Americans when researching their next cruise or vacation. Yet, for all the impact online travel agencies have had on this industry, they still lack the personal advice and human contact consumers desire to complete a complex travel booking.

"We believe travel experts are the missing link in the online travel purchasing cycle," added Alverson.

In a recent survey, Yahoo! Travel found that 61 percent of people now go online for vacation recommendations. The study revealed that travelers are no longer just searching for their vacations based on price; they are now making decisions based on reviews, ratings and photos.

About Travelstar, Inc.

Travelstar, and its family of brands (,,,, is one of the nation's largest and fastest-growing leisure travel agency networks and a leading seller of cruises and vacation packages.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Travelstar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Travelstar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

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