SOURCE: Travidia Inc.

August 22, 2007 12:35 ET

Travidia Chosen to Power Mortgage Finder Directory Service on washingtonpost.com

CHICO, CA--(Marketwire - August 22, 2007) - Travidia, Inc., the leader in digital marketing services for newspapers in North America, Europe, South Africa and Eurasia, today announced that washingtonpost.com has selected Travidia's AdScripter technology to power its Mortgage Finder Directory, a special advertising database that lets users find and compare mortgage rates in the Washington, D.C. metro area submitted by advertisers. The AdScripter technology includes a back-end interface so advertisers can easily upload and manage their own rate and mortgage content in real time. Travidia's back-end tool also "reverse publishes" the online data to an advertising directory in The Washington Post newspaper.

Keith Tomatore, Vice President of Sales Development and Operations for washingtonpost.com, states, "The Mortgage Finder Directory easily allows mortgage lender advertisers to provide washingtonpost.com users with timely, dynamic data. The product is a unique, niche offering in our extensive menu of advertising opportunities."

James Green, Chief Marketing Officer for Travidia, Inc., states, "Travidia is excited to be working with a world-class news organization like the washingtonpost.com. washingtonpost.com has a history of innovation and we're pleased they have chosen AdScripter for this project."

To learn more about the washingtonpost.com's new Mortgage Finder Directory, visit http://mortgagefinder.washingtonpost.com.

About Travidia, Inc.

Travidia, Inc. is a leading provider of digital marketing services for the largest newspaper and broadcast companies throughout North America, Europe, South Africa and Eurasia. Some of their partners include: Belo, CanWest, Gatehouse, Lee Enterprises, The McClatchy Company, Media General, Media News Group, Morris Communications, E.W. Scripps, and The Washington Post. Travidia, Inc. is a privately held company with its Corporate Offices and main Operations Center in Chico, California. Additional sales offices are in New York and Georgia. More information is available via www.travidia.com or by calling (530) 343-6400 ext. 305.

About washingtonpost.com

washingtonpost.com is the award-winning news and information Web site of The Washington Post. It offers world-class journalism, a remarkable blend of traditional reporting, and innovative, multimedia content that provides an unmatched level of depth and texture to breaking stories as well as features, plus unique ways for reader to engage with the site, its capabilities and content.

For more information, please visit www.washingtonpost.com.

Contact Information

  • Press Contact:
    Raichail Yeckley-McDonald
    (530) 343-6400 ext. 305
    Email Contact