SOURCE: Travidia Inc.

November 13, 2006 12:49 ET

Travidia Introduces Click-to-Call Technology in Their Marketplace Suite Digital Advertising Platform

CHICO, CA -- (MARKET WIRE) -- November 13, 2006 -- Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that they will be introducing click-to-call technology into their market-leading digital advertising platform, Marketplace Suite.

As part of Travidia's ongoing effort to continually introduce new and powerful solutions to their media partners, their new click-to-call technology allows an online consumer to request an immediate call from a salesperson or customer service agent, via the telephone or computer. The click-to-call feature is particularly important to small advertisers, which depend on the telephone to communicate with potential customers.

Travidia's click-to-call technology is fully integrated into the Marketplace Suite digital advertising platform and will allow consumers to contact advertisers via phone directly from their converted online print ad, insert, classified or business directory listing. The solution enables media partners to quickly deploy an effective revenue-producing telephony application within their existing online shopping channel. The solution also comes with quality tracking, call recording & campaign optimization tools to assist media partners in demonstrating the solution's value to advertisers.

"Travidia is pleased to introduce such a powerful new revenue-generating service like click-to-call to our media partners," said James Green, Travidia's Chief Marketing Officer.

"Our new click-to-call technology supplies advertisers with a cost-effective medium to drive targeted prospects to their phones from the newspaper shopping channels we power. Click-to-call has arrived, and Travidia's goal with the introduction of this technology is to improve online sales conversions and customer satisfaction for our media partners," continued Green.

JupiterResearch has discovered that when it comes to questions about delivery, billing, product support, service or general order inquiries, the majority of consumers prefer phone contact over any other available alternative, including self-service tools, email and chat. Travidia believes that click-to-call will round out its Marketplace Suite solution and not only serve as a way for consumers and advertisers to communicate but also serve as a value-added lead generation and customer service solution for media groups.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: OSH, Red Lobster, The San Francisco Chronicle, St. Louis Post-Dispatch, McClatchy, The Dallas Morning News, 14 E. W. Scripps Co. newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in New York, Georgia and the United Kingdom. More information is available via or by calling (530) 343-6400.

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