SOURCE: Vistaar Technologies, Inc.

Vistaar Technologies, Inc.

July 15, 2015 09:08 ET

Treasury Wine Estates and Edrington Americas Select Vistaar's Price Structure Management SaaS Solution

True Software-as-a-Service Based Beverage Alcohol Solution Enables Leading Spirits Producers to Better Manage the Pricing Process

PARSIPPANY, NJ--(Marketwired - Jul 15, 2015) - Vistaar Technologies, Inc., the leading provider of pricing and promotion software in the beverage alcohol industry, announces that Treasury Wine Estates, Ltd., the world's second-largest listed wine company, and Edrington Americas, the USA-based subsidiary of international premium spirits company, The Edrington Group Ltd., have selected its Price Structure Management (PSM) SaaS solution.

The Vistaar PSM SaaS solution is a cloud-based offering for beverage alcohol suppliers and distributors that addresses the complexity of price structure planning and execution while setting and managing pricing across the value chain.

Vistaar's Price and Promotion Solutions for Beverage Alcohol, including PSM, uniquely meet the needs of the industry. The solutions provide visibility across the three-tier distribution network and efficiently manage unique county and state regulations that govern the distribution and sale of alcoholic beverages. Some of the world's leading wine and spirits suppliers and distributors have used Vistaar's solutions to achieve a distinct competitive advantage in the marketplace.

Michael Misiorski, CFO, Edrington Americas stated, "Nothing in the market deals with the complexity of price structure planning and execution the way Vistaar's solution does. What impressed us most was the rapid time to value. We were up and running much faster than we expected."

Paul Greifenberger, senior vice president of sales at Vistaar said, "Treasury recently expanded its partnership with Vistaar into price structure management, citing the results it already achieved and our deep beverage alcohol industry knowledge and capabilities as key reasons. Our solution truly is a best-in-class pricing software for beverage alcohol suppliers."

About Treasury Wine Estates, Ltd.
Treasury Wine Estates (TWE) is one of the world's largest wine companies with a leading international portfolio of new world wines.

From the establishment of Australia's Penfolds and Lindeman's brands in the 1840s to the 1876 founding of Beringer Vineyards in California's Napa valley, a winemaking legacy has been established. Our passion for wine is reflected in some of the world's most recognized and awarded wine brands, including: Penfolds, Stags' Leap, Etude, Pepperjack, Wynns Coonawarra Estate, Wolf Blass, Beringer, Chateau St Jean, Matua, Castello di Gabbiano, Lindeman's and many more.

With 11,000 hectares of vineyards, sales of 30 million cases of wine annually, and revenues of approximately AU$1.7 billion, TWE employs more than 3,000 winemakers, viticulturists, sales, distribution and support staff across 16 countries, with the Company's brands sold in more than 70 countries around the world.

For more information, please visit

About The Edrington Group Ltd.
Edrington owns some of the leading Scotch whisky and golden rum brands in the world, including The Macallan, Brugal, The Famous Grouse, Cutty Sark and Highland Park. In addition to its core brands, Edrington acquired Snow Leopard vodka in 2013.

Edrington is headquartered in Scotland and is an international business employing over 2,200 worldwide, with over 60% employed overseas. Edrington is owned by a charitable trust, The Robertson Trust, which donated £15.3m to a variety of charitable causes last year. Edrington Americas is headquartered in New York, NY with regional offices in Dallas, Chicago, Miami and Orange County. To learn more, please visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of pricing and promotion software that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

Contact Information

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    DPR Group, Inc.
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    Company Contact:
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    Vistaar Technologies, Inc.
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