SOURCE: Trek Bicycles

February 17, 2006 07:00 ET

Trek Bicycles: A Short History

WATERLOO, WI -- (MARKET WIRE) -- February 17, 2006 -- Trek Bicycles was founded in 1976 by Milwaukee businessman Dick Burke. Trek's creation coincided with the early '70s bike boom in the United States, and the brand got its official start in a small red barn in Waterloo, Wisconsin. Begun with just five employees making hand-built, steel bicycle frames, Trek has grown into a globally orientated corporation with sales of over $400 million in 2004. Trek presently employs 1500 people around the world, and the majority of Trek employees work in its five Wisconsin manufacturing facilities.

Three decades later, Trek is still located in Waterloo. Having moved just up the street from the fabled red barn, Trek headquarters are now situated in a modern 225,000 square foot building. Under this one roof everything from sales and marketing to the production plant for our high-end aluminum and proprietary OCLV Carbon manufacturing can be found.

For the last thirty years Trek has dedicated itself to pursuing cutting-edge bicycle design and technology. From the casual cyclist looking to improve their fitness, to Lance Armstrong making Tour de France history, our goal is to deliver the kind of quality product that lends itself to enjoying a quality experience. From the lifetime warranty we offer on all our frames, to having the world's largest dealer network, Trek continues to build on its mission of being the number one name in cycling.

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