SOURCE: Trek Travel, LLC

April 06, 2007 12:00 ET

Trek Travel Catering to Clients With "Bespoke" Custom Vacations

MADISON, WI -- (MARKET WIRE) -- April 6, 2007 -- Glaciers beneath your feet in New Zealand. Volcanic landscape hikes on the edge of molten earth. The wind against your face as you cycle through some of the world's most exotic locations.

Think you've done it all? Well think again adventurers.

Trek Travel, started by Trek Bicycle Corporation in 2002 and known for providing their guests with amazing bike tours around the globe, has embraced the revolution of travel known as "bespoke," offering their guests customized experiences that break the cookie-cutter mold of traditional bike tour vacations.

"The word bespoke implies customized, or tailor-made, but we view it as more of a philosophy that permeates through all of our trips," says Tania Worgull, President and founding member of Trek Travel. "For years we have been designing high-end travel packages for guests that break the mold of typical vacations. The concept of offering customized vacations is not only in alignment with our core values as a company, but allows us to expand our already expansive award-winning trip offerings."

One such bespoke package is the breathtaking cycling trip to Bordeaux, France. Here guests are catered to, pampered and professionally guided through a 7-day experience that includes participating in the annual wine harvest festival, attending wine school, sampling regional French wines showcased in daily tastings and even participating in the parade and judging of the local wines. While all the accolades of a "typical" Trek Travel package are present (five star accommodations, dining and cultural exploration) guests are urged to immerse themselves in the moment and experience the local culture firsthand while never having to worry about planning any details as everything is meticulously and professionally arranged by Trek Travel.

"The industry is gravitating toward customized travel," says Michael Meholic, Sales Manager for Trek Travel. "Guests are looking and paying for intimate and unique experiences that they can't buy 'off the rack.' With biking for any level of rider as the foundation, and whether it's for families, couples, corporate groups, or individual explorers, we can develop and design custom trips that deliver unforgettable experiences of a lifetime for any traveler."

For more on Trek Travel custom trips, or for more information on any of our exceptional trips, please visit www.trektravel.com or call us at 866-464-8735.

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