SOURCE: Trek Bicycles

April 19, 2008 18:30 ET

Trek WSD Launches "Women Who Ride Club"

WATERLOO, WI--(Marketwire - April 19, 2008) - Trek Women Specific Design (WSD) has today announced the formation of its "Women Who Ride Club," a network of women from all walks of life united in a common interest: a love of riding bikes. An off-shoot of Trek WSD's successful "Women Who Ride" program -- an eclectic group of five women blogging about their lives on and off the bike -- the "Women Who Ride Club" gives female cyclists of all ages, abilities, and backgrounds access to the larger community of women cyclists. Club membership provides a number of benefits, including exclusive "Women Who Ride" gear, a club newsletter with training tips, inspirational stories, expert advice, and product info, monthly product giveaways, VIP access to Trek WSD-sponsored events, and a number of other perks.

"We're really excited to build on the success of our 'Women Who Ride' program by introducing this new club," noted Trek WSD Brand Manager, Krista Rettig. "Trek Women is dedicated to expanding and supporting the community of female cyclists, both new and experienced riders alike. Whether they want to ride to race, ride to get in shape, ride to work, or just ride around the block with family and friends, our mission is to get as many women on bikes as possible. It's really all about strengthening the community by providing a range of resources to help make cycling as fun and as rewarding as possible."

The "Women Who Ride Club" is open to all women from ages 18 to 118. Club membership requires an annual fee of $39.99 and includes a welcome packet with over $90 worth of "Women Who Ride" gear. For more information about the club, or to register, please visit www.trekbikes.com/women.

About Trek Bicycles:

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV Carbon first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation technology and thinking. With an unprecedented eight Tour de France titles in the last nine years, six straight 24-hour World Solo Mountain Bike Championships, and countless other professional wins, Trek enjoys a rich tradition of victory in the world's premier cycling events. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, Bontrager, and Klein brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.

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