SOURCE: Tremor Media

Tremor Media

February 25, 2010 09:25 ET

Tremor Media Introduces Real-Time Audience Targeting Across Its Network

Quantcast Announced as First of Several Data Providers to Bolster Tremor Media's Targeting Solutions

NEW YORK, NY--(Marketwire - February 25, 2010) -  Tremor Media, the leading online video monetization platform, powering the largest video advertising network through its Acudeo® technology, today announced an enhanced targeting solution that uses real-time audience data to better package inventory across its network. Tremor Media, in conjunction with leading data providers, is able to organize audiences in real-time and deliver relevant ads on the first impression, dramatically increasing scale and precision in targeted, online video campaigns.

"Our Acudeo technology is the differentiator which gives us two key benefits -- the ability to call multiple data providers simultaneously and the ability to get real-time updates," says Jason Glickman, CEO of Tremor Media. "Calling multiple data providers simultaneously increases the chances of finding up-to-date audience data, which improves user coverage and reach. Getting real-time updates from data sources ensures that we access the most current information, which improves targeting precision."

As part of this targeting offering, Tremor Media is also announcing its partnership with Quantcast as a key provider of audience data. Quantcast analyzes the user behavior of over 220M US Internet users and anonymously segments the users based on attributes that are relevant to advertisers. Quantcast's ability to analyze and segment virtually all US Internet users, combined with Acudeo's ability to request up-to-date audience data before the ad is served, allows Tremor Media to offer a highly-targeted solution at scale to advertisers. 

"Tremor Media's partnership with Quantcast broadens marketers' opportunities to reach audiences at scale -- a critically important development in the online video space," says Adam Gerber, Chief Marketing Officer from Quantcast. "We make it easy for marketers to define the audience criteria that is uniquely valuable to them, and Tremor Media's Acudeo technology allows that audience criteria to be applied in real-time."

Real-time audience targeting further validates the rationale for shifting TV dollars to online video because it allows advertisers to achieve more efficient reach with reduced waste. By comparison, typical TV buys tend to reach a large percentage of non-relevant viewers, even within high-indexing programs.

"We believe this type of enhanced targeting will accelerate the shift in spending from TV to online video," says Randy Kilgore, Chief Revenue Officer at Tremor Media. "Advertisers are looking for better targeting solutions to make their online video campaigns more accountable."

This partnership is the first of several data providers that Tremor Media is integrating into its Acudeo-powered targeting platform to continually add scale to its real-time audience targeting capability. More information about this solution and the full suite of Tremor Media's innovative product offerings can found at www.tremormedia.com.

Tremor Media (www.tremormedia.com), the leading online video monetization platform, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 177.6 million uniques, reaching 85.0% of internet users. Tremor Media's innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact. 

In addition, Tremor Media's Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry's most flexible and easy-to-use ad policy management tools and provides access to the industry's leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media's Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory. 

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