SOURCE: Tremor Video, Inc.

Tremor Video, Inc.

July 17, 2013 16:30 ET

Tremor Video Hires Kelly Petersen as Vice President, Product Management

Executive Brings Over a Decade of Experience Creating and Deploying Technology Solutions That Delight Clients in the Digital Advertising Ecosystem

NEW YORK, NY--(Marketwired - Jul 17, 2013) - Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced today the appointment of Kelly Petersen as its new vice president, product management. Reporting to Steven Lee, Tremor Video's chief technology officer, Ms. Petersen will carry on the company's legacy of brand-centric innovations and lead a team of product managers and user experience experts to drive the company's product vision and strategy, and guide its execution from planning to delivery.

Ms. Petersen joins the company with over a decade of experience managing product development and deploying technology solutions into the digital advertising ecosystem. She has held senior product positions at AdKeeper, Donovan Data Systems (now part of MediaOcean) and, most recently, Selectable Media, where she provided strategic direction for their proprietary video ad-serving platform. While at Donovan Data Systems, she collaborated with DDS executives, business directors, and their client's digital media directors to define and execute the product vision for iDesk (now MediaOcean Prisma), a digital media planning and buying platform that is now widely adopted within agencies worldwide.

"We are thrilled to have Kelly on the team," said Mr. Lee. "Kelly is an extremely valuable addition, and joins us at a time when we are well-positioned to extend our technology solutions within the ecosystem. I look forward to working with Kelly to accelerate adoption both to our VHA enterprise clients and our advertising partners on the Tremor Video media network."

Ms. Petersen will be based out of Tremor Video's New York headquarters. She holds a B.A. in English, and an M.A. in Rhetoric and Professional Communication from Iowa State University.

About Tremor Video, Inc.

Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit and find Tremor Video on Twitter, Facebook and LinkedIn.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions that could cause actual results to differ materially from those set forth in or implied by such forward-looking statements. Forward-looking statements are not guarantees of future performance and investors are cautioned not to place undue reliance on any forward-looking statement. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video's solutions. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; development of new solutions and technologies or enhancements to existing solutions and technologies; market acceptance of Tremor Video's solutions; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Contact Information

  • Media Contact:
    Melinda McLaughlin
    Chief Marketing Officer
    Tremor Video, Inc.
    Email Contact


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