SOURCE: Tremor Video, Inc.

Tremor Video, Inc.

July 18, 2013 17:52 ET

Tremor Video, Inc. Adds New Creative Features to Suite of Interactive Ad Formats

VideoHub® Technology Now Fully Supports Vast 3.0 Standard

NEW YORK, NY--(Marketwired - Jul 18, 2013) - Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced new interactive creative features available to the Company's Tremor Video media network and VideoHub enterprise clients. The Company's VideoHub technology also becomes one of the first to fully comply with the new Vast 3.0 IAB standard.

"Our commitment to creative innovation and standards leadership are two important elements of our vision," said Steven Lee, Chief Technology Officer for the Company. "We remain steadfastly focused on serving consumers and brands in the exciting video space across all screens."

The Company's media network and enterprise clients can now add new Pinterest and Google+ share features in addition to the existing menu of interactive creative elements available for advance video ad units. Advertisers can now enable viewers to share content such as video, links, images, and pre-defined messages on popular social media platforms Pinterest and Google+, giving them the chance to grow their audience beyond the initial ad view. These new features complete a full menu of sharing dock functionality within the Company's interactive creative offerings: Share on Facebook, Twitter, LinkedIn, MySpace, Delicious, Digg, Pinterest, Google+ and Email.

Combining this functionality with VideoHub analytics, advertisers can measure and understand social sharing behavior among video viewers. In addition to tracking the initial share activity, VideoHub also allows advertisers the ability to track how many times a shared item was clicked on from the viewer's post. The Company works closely with agencies and brands to understand when and what type of interactivity drives value for their marketing goals and customer experience.

VAST 3.0 is the newest ad serving standard from the IAB and VideoHub is one of the first technologies to become VAST 3.0 compliant. This enhancement is designed to allows the Company's publishers to monetize their inventory more effectively. Publishers using VAST 3.0 can now run ads with the following features:

  • Skippable Creatives
  • Ad Pods
  • Nonlinear Creatives
  • Required Companion Banners
  • Image files as Linear Ads
  • Icon support from multiple providers (i.e. AdChoices)
  • VAST 3.0 Wrappers

This release follows the announcement that VideoHub has been granted accreditation by the Media Rating Council (MRC) for five metrics that help brand marketers, media agencies, and publishers measure the accuracy and effectiveness of digital video advertising: Average Viewability Percentage; Engagement; Clicks; Served Digital Video Impressions; and Unique Cookies. VideoHub is the first ad-technology to receive MRC accreditation specifically for digital video viewability.

About Tremor Video, Inc.
Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in NY and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit http://www.tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new products or enhancements to the features or functionality of the Company's existing products. Important factors that could cause actual results to differ materially include: the impact of technological development and competition; market acceptance of the Company's products; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Contact Information

  • Public Relations Contact:
    Melinda McLaughlin
    Chief Marketing Officer
    Email Contact
    212-584-0346

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