TREND Financial

September 15, 2016 16:37 ET

TREND Financial Ranks Among the Top 50 in Canada's Top New Growth Companies, 5th Fastest Growing Startup in Financial Services

TORONTO, ON--(Marketwired - September 15, 2016) - TREND Financial is pleased to announce that it has been recognized in the Startup 50 ranking of Canada's Top New Growth Companies by Canadian Business and PROFIT. Ranking Canada's Fastest-Growing Companies by two-year revenue growth, the Startup 50 profiles the country's hottest young businesses. A joint venture between Canada's premier business media brands, the Startup 50 is published in the October issue of Canadian Business and online at as part of the annual PROFIT 500 ranking of Canada's Fastest-Growing Companies.

TREND Financial has achieved this high-ranking within the Top 50 of Canada's Top New Growth Companies, and 5th Fastest Growing Startup in Financial Services in only four short years, with a 91% growth rate in the last two years. TREND continues to optimize their organization internally, with in-house legal, investigations and collections departments. Additionally, TREND Financial has commenced expansion into Western Canadian provinces. TREND Financial continues to remain strong in tailoring lease structures to provide maximum value to customers and dealer partners, in conjunction with management's attentiveness to bottom-line realization.

According to Eric Kaplan, Chief Operations Officer:

As we move forward, I am both excited about our innovation strategy and confident about our ability to move with unparalleled agility and speed," commented C.O.O. Eric Kaplan. "The PROFIT'S Startup 50 highest-ranking of Canada's Top New Growth Companies represents the premier tier of entrepreneurialism in Canada. TREND is extremely pleased with the confidence of our Senior Lenders, Dealer Partners and employees. We are thrilled to share this recognition by PROFIT with the TREND team!"

TREND Financial intends to continue to deliver the next wave of innovation in the industry, and has embarked upon an evolutionary technology path involving automation, enhanced customer service, as well as algorithmic based lending.

In addition, TREND has partnered for development, testing and roll out of a revolutionary lending platform intended to transform the automotive lending industry and provide enhanced value to the consumer. Future years are expected to see TREND Financial set performance-setting benchmarks for the industry.

About PROFIT and

PROFIT: Guide to Business Success is Canada's preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 34 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT. Offering a timely and reliable source of actionable information, PROFIT helps businesses achieve success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total brand readership of more than 1.1 million, it is the country's premier media brand for executives and senior business leaders. It fuels the success of Canada's business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Canadian Business provides concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business -- what leadership looks like.

About TREND Financial

TREND Financial is a Canadian automotive lender with a management team that has extensive automobile finance experience, funding over $100 million dollars in consumer automotive loans to date. TREND Financial continues to build and grow with state-of-the-art technology and processes to service customers in a dealer friendly environment. Its understanding of consumers' and dealers' needs has established this lender as one of Canada's top auto finance companies, being included in PROFIT's Top Startup 50 Companies for 2016.

For more information on TREND Financial, please visit our website at

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