NORTHBROOK, IL--(Marketwire - Oct 9, 2012) - TrendPointers, LLC (www.trendpointers.com) the leader in Predictive Media Analytics, is now publishing a new "what's next" forecasting metric, the Economic Uncertainty Index (EUI). The index tracks sentiment on a scale of Total Positive Sentiment -- Total Uncertainty -- Total Negative Sentiment with the EUI as a measure of the shifts in both directions.
The EUI provides investment managers and business planners a new leading indicator of macroeconomic sentiment that typically anticipates conventional economic indicators by several weeks.
The Economic Uncertainty Index
TrendPointers captures the sentiment trajectories from the 24/7 digital media stream and provides context for major economic indicators such as GDP, housing starts, consumer spending, consumer confidence, equities, bonds, economic policies and more. Using Predictive Media Analytics, this unstructured, big data is transformed into predictive insights that drive greater forecasting precision.
"The impact of economic uncertainty, which is now largely man-made, on investment and business planning has increased dramatically as a result of the deluge of new data every day. The need for a true anticipatory measure of macroeconomic sensitivity led to the development of the Economic Uncertainty Index (EUI), which is a composite of core TrendPointers measures," explains Rich Spitzer and Mike Shutty, co-founders of TrendPointers.
Application of the Economic Uncertainty Index
The first application of the EUI has been to serve as a critical new data source that captures the relationship between changing levels of macroeconomic uncertainty and economic/market outcomes.
The Economic Uncertainty Index and its supporting multi-metric database is also used in traditional business forecasting, developing new models for consumer demand forecasts, supply chain planning and media spend to help marketers better synchronize with anticipated consumer spending patterns.
The EUI recently increased to a new high of 61.97, signaling positive media sentiment with elevated uncertainty. Learn how you can leverage the power of TrendPointers Economic Uncertainty Index in your forecasting platforms at www.trendpointers.com.
TrendPointers, LLC was founded in 2005 and developed proprietary text analytic methodologies to convert unstructured big data into meaningful insights to provide investment and business managers with forecasting models for more accurate planning metrics.
To schedule an interview with TrendPointers, please call us at 877-550-1907.