SOURCE: TrenStar, Inc.

November 28, 2006 17:05 ET

TrenStar Announces Availability of New RFID Study From Aberdeen Group

What Is the ROI Model for RFID?

DENVER, CO -- (MARKET WIRE) -- November 28, 2006 -- Mobile asset management specialist, TrenStar Inc., today announced the availability of a new research report by leading industry analyst firm Aberdeen Group titled ROI in RFID. Among other things, the research shows that the overall, cross-industry average time it takes a best-in-class organization to recover an RFID investment is about 30 months and falling, with the low being 18 months. As of today, the full report will be available at

Sponsored by TrenStar, the report details the ROI model for RFID, and the average time to positive ROI. Achieving positive ROI in an RFID process depends greatly on the business problem, the approach taken, the commitment of the organization to leveraging the technology and the ability of the enterprise to turn RFID data into business intelligence, according to Cal Groton of Aberdeen.

"As a leader in the asset management industry, we recognize the importance of achieving positive ROI in an RFID initiative," said Ed Roberto, Chief Operating Officer of TrenStar, Inc. "TrenStar teamed with respected research firm Aberdeen Group on this insightful and valuable report because we feel it is important to provide this data to a wider audience that may benefit from the technology advantages."

The report is available on the company's website at

About TrenStar

TrenStar is the first company to offer mobile asset management. From the start in 2001, TrenStar's singular mission has been to buy, track and manage high-value containers for customers throughout asset-intensive industries. TrenStar offers one complete outsourced solution that combines asset acquisition, tracking technology and management services all for a per-use fee, so customers, and eventually entire industries, reduce operating expenses, improve customer service and manage assets and their contents effectively. TrenStar's clients include Carlsberg UK, Coors Brewers Limited, Kraft and Goodyear. Consistently ranked one of the top software developers in the Denver area and named a Deloitte Technology Fast 500 Rising Star in North America in 2004, TrenStar has offices in Denver, the United Kingdom, Germany and South Africa. TrenStar is privately held, and the primary shareholders are Trencor Limited, The Carlyle Group and the Leede Companies. On the Net:

About Aberdeen Group

Aberdeen Group is the leading provider of fact-based research and advice for the global technology-driven value chain, delivering solutions for business and technology executives. Our portfolio of research-based solutions comprises benchmarking, market and solution assessments, solution selection and sales acceleration programs, and networking conferences. Aberdeen principals and staff are recognized industry figures who possess an exceptional combination of high-tech, value chain, research, and financial industry experience. They have proven hands-on history of leveraging technology solutions to drive tangible business results.

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