SOURCE: Taboola

Taboola

November 20, 2014 09:08 ET

Tribune Broadcasting Working Exclusively With Taboola, Personalized Content Recommendations Now Appear Across 40 Websites And 80 Mobile Apps

Taboola's Recommendations Are Now Seamlessly Integrated Into Local Television Sites/ Apps Including KTLA.com, PIX11.com and WGNtv.com to Drive Audience Engagement and Revenue

NEW YORK, NY--(Marketwired - November 20, 2014) -  Taboola, the leading discovery platform, today announced an exclusive strategic partnership with Tribune Broadcasting, a subsidiary of the Tribune Media Company. Taboola's personalized content recommendations now appear across 40 of Tribune Broadcasting's cross-platform local television websites, including KTLA.com (Los Angeles), PIX11.com (New York), and WGNtv.com (Chicago), and in 80 of Tribune Broadcasting's native mobile apps. Tribune Broadcasting will utilize Taboola's technology to offer an array of additional content as well as create a new revenue stream from both sponsored and native content recommended to consumers.

"As the largest independent station group in the U.S., we take great pride in providing our audience with the most interesting news and content across different platforms, and our partnership with Taboola is an extension of that ongoing mission," said Devin Johnson, senior vice president of digital at Tribune Broadcasting. "Taboola has proven their leadership in discovery, and we're very excited to work together in engaging our audience with even more, relevant content."

"We're excited to participate in the new Tribune Broadcasting's digital growth story. They are building a stellar reputation for digital innovation and we're thrilled that they've chosen us as their exclusive discovery partner," said Adam Singolda, founder and CEO of Taboola. "We look forward to connecting people with content they may like and never knew existed, recommending high-quality articles, videos and slideshows to Tribune's vast user base across the country."

The 40 Tribune Broadcasting sites included in the strategic partnership are local news-focused properties, including CBS, ABC, FOX, NBC, CW, and MyNetworkTV affiliates. With more than 46 million unique monthly visitors across their network of digital properties according to comscore, Tribune Broadcasting has a unique opportunity to generate revenue across their desktop and mobile properties with Taboola's content discovery platform. 

About Taboola

Taboola is the leading discovery platform, serving over 150 billion recommendations to over 400 million unique visitors every month on some of the Web's most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, FOX Sports, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About Tribune Broadcasting

Tribune Media Company (PINKSHEETS: TRBAA) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching 50 million households, national entertainment network WGN America, available in 72 million households, Tribune Studios, and Tribune Digital Ventures, including the websites Zap2it and TVByTheNumbers, and Gracenote, one of the world's leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago's WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit www.tribunemedia.com.

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