October 05, 2009 11:11 ET

Trick-or-Treat for UNICEF Launches Across Canada

54-Year Halloween Tradition to Reach $100M Fundraising Milestone This Year

TORONTO, ONTARIO--(Marketwire - Oct. 5, 2009) - Today, UNICEF Canada launches the Trick-or-Treat for UNICEF campaign for the 2009 Halloween season. The campaign is a 54-year Halloween tradition where children across Canada raise funds to improve the lives of vulnerable children around the world.

Through Trick-or-Treat for UNICEF, schools take part in creative fundraisers during the month of October. Children team up with their peers, teachers and parents to fundraise in innovative, fun and exciting ways, while learning about the reality of life for most school children in Africa.

This year, Trick-or-Treat for UNICEF will help create hope for the future in Malawi and Rwanda by raising funds that will be used in those countries to create schools with a safe environment where children can learn, play and have access to clean water, washrooms and hand-washing facilities.

"Every child has the right to education, yet millions of children around the world do not have access to schools, teachers or safe learning environments," said Nigel Fisher, UNICEF Canada President and CEO. "Through Trick-or-Treat for UNICEF, children in Canada are helping to give thousands of children in Malawi and Rwanda the gift of education."

This year, Trick-or-Treat for UNICEF is poised to hit the fundraising milestone of $100 million raised in Canada since 1955 to help the world's most vulnerable children.

Anyone who wants to be a part of this Canadian tradition can contribute to Trick-or-Treat for UNICEF online through a secure donation page at www.trickortreatforunicef.ca.


UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF, please visit www.unicef.ca.

For more information on Trick-or-Treat for UNICEF events in your region or to arrange interviews or photo opportunities, please contact Christopher Tidey.

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