SOURCE: Trico Products

February 27, 2008 11:41 ET

TRICO Says "Change Your Clocks, Change Your Blades" at Daylight Saving Time to Improve Driving Safety

BROWNSVILLE, TX--(Marketwire - February 27, 2008) - Daylight saving time provides a twice yearly reminder of items that should be checked off every home's safety checklist: change the batteries in flashlights, smoke alarms and carbon monoxide detectors; refresh the supplies in first aid kits; check home fire extinguishers; and review and update the family disaster plan.

To this list, TRICO recommends one more safety precaution that's easy to remember: "Change Your Clocks, Change Your Blades" at the beginning of daylight saving time on Sunday, March 9.

"According to the American Optometric Association, up to 90 percent of all driving decisions are based on visibility," said James Croston, director of marketing for Trico Products. "We've all been caught in a sudden thunderstorm that made it impossible to see out the windshield, but even the slightest decrease in visibility makes driving more hazardous. With all the other safety precautions that are addressed at the onset of daylight saving time, it makes sense to include wiper blade maintenance as a simple, economical way to provide a clear view and a safer ride."

Even the highest quality wiper blades take a beating during the winter months. Repeated freezing and thawing, heavy snow, sleet and slush, and wear and tear caused by the blade moving back and forth across the windshield all winter long will diminish the performance of a wiper blade over time. The natural rubber used on most blades can dry, warp or even deteriorate by springtime, especially after facing the overly vigorous use of an ice scraper.

Research has shown that vehicle owners are often hesitant to change their own wiper blades, as 60 percent of respondents in one study said difficult installation was the reason they wouldn't do it themselves. Wipers must be carefully chosen to fit a specific vehicle's make and model, and a wide range of wiper arm styles -- side-lock, hook, bayonet, pin-side lock, wrist-action, Roc-Lock, side pin, pinch tab and push-button -- can be a challenge for those who are not mechanically inclined.

To help drivers with the installation process, TRICO's new website -- www.tricoproducts.com -- provides online product catalogs, determines blade sizes for hundreds of vehicle makes and models, and even supplies installation videos where viewers can follow step-by-step instructions for changing their own blades. And if consumers would prefer to allow a professional to handle the job, the TRICO website helps visitors locate nearby retailers and installers that carry TRICO wiper blades and accessories.

TRICO is one of the world's largest wiper product manufacturers and operates major facilities in Asia, Australia, North America, South America and the United Kingdom. For more information, please contact TRICO Products at 1-800-388-7426, or visit www.tricoproducts.com.

Contact Information

  • Contact:
    James Croston
    Director of Marketing
    Trico Products
    Phone: 720-279-2577
    Fax: 720-279-2501
    E-mail: Email Contact

    Agency Contact:
    Bob Chase
    Gelia Wells & Mohr
    Phone: 716-629-3230
    Fax: 716-759-0933
    E-mail: Email Contact