SOURCE: Trident Brands Inc.

Trident Brands Inc.

June 29, 2015 15:54 ET

Trident Brands Appoints Dr. Neilank K. Jha, MD, FRCS (C) as Special Advisor to Its Brain Armor Subsidiary

BROOKFIELD, WI--(Marketwired - Jun 29, 2015) - Trident Brands Incorporated (OTCQB: TDNT) today announced that it has appointed Dr. Neilank K. Jha as special advisor to its Brain Armor® subsidiary. 

Dr. Jha is a board certified Neurosurgeon FRCS(C) and a fellowship trained Spine Surgeon. Dr. Jha is one of North America's foremost concussion experts, with published articles, papers and book chapters, as well as presenting various abstracts at scientific meetings in Canada and the United States. Dr. Jha is the Founder and Chairman of the KONKUSSION program. His vision is to revolutionize and redefine the management of concussions. www.konkussion.com

Michael Browne, Trident president, explains: "We are privileged to have Dr. Neilank K. Jha work with our team. He is deeply committed to supporting active lifestyles and sports participation while safeguarding health, particularly brain health. We will work with him to develop and research products that support this goal." 

Brain Armor® is a plant-based DHA supplement designed specifically for the needs of athletes. Available for sale online at www.brain-armor.com, Brain Armor® delivers 1,050 mg of life'sDHA® per serving. DHA is incorporated into the membrane of every cell in the body and is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain. 

About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing. 

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