SOURCE: Trident Brands, Inc.

Trident Brands, Inc.

June 02, 2015 14:00 ET

Trident Brands Introduces Everlast Fuel Performance Drink Mix

BROOKFIELD, WI--(Marketwired - Jun 2, 2015) - Trident Brands, Inc. (OTCQB: TDNT) announced today the release of Everlast Fuel, a drink mix designed to provide the nutrients, energy and hydration required to support a workout from warm up to cool down in one single drink. Everlast Fuel is loaded with B vitamins for focus and energy, electrolytes for rehydration and Branched Chain Amino Acids (BCAAs) for muscle recovery. It also contains resVida®, a patented, pure trans-resveratrol to fight free radicals and promote long-term health.

Sales of prepackaged ready-to-drink sports drinks have flattened, and research indicates that health and fitness-conscious people are now more interested in sports drinks with robust ingredients and well-defined benefits. Fitness enthusiasts have also expressed frustration that sports drinks catering to specific workout phases are available everywhere, but no company offers a drink that replenishes the body throughout the entire workout.

Trident Brands President Michael Browne says Everlast Fuel addresses that market gap. "People today are much better informed about specific ingredients and the role they play in nutrition. They've moved on from sweet colored water and are looking for a drink that contributes to their overall health." Browne mentioned that cost and clutter are other sources of irritation for people who work out regularly. "They don't like buying drinks that cost a fortune but aren't effective. And it's a hassle carrying a bunch of bulky plastic bottles around," Browne said. "Why do that when you can mix your own drink that costs less and delivers the results you want?"

Browne says Everlast Fuel is the end result of consultations with trainers and workout enthusiasts across the country. "Keeping it simple was a priority," Browne explained. "Other companies position different beverages for pre-workout, endurance and recovery. Why? They make a lot more money convincing people to buy several different products. And that's fine. But we think many people would rather buy one drink mix with 22 calories a serving that supports the entire workout."

Trident Brands, Inc. (OTCQB: TDNT) markets a line of products under the Everlast Nutrition brand. Website: www.Everlastnutrition.com

About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.

About Everlast Worldwide

The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champions and professional athletes. Built on a heritage of strength, dedication, individuality and authenticity, Everlast products are sold in more than 75 countries across six continents. Corporate headquarters are located in New York City. For more information, visit www.everlast.com.

About resVida® Trans-resveratrol:
resVida®, manufactured by DSM Nutritional Products, is a 99 percent pure form of trans-resveratrol, a powerful antioxidant polyphenol found in red wine that helps support cardiovascular health and overall healthy aging. resVida® is the leading trans-resveratrol dietary ingredient with self-affirmed GRAS (Generally Recognized As Safe) status by a nationally recognized, independent panel of experts.

DSM is a global science-based company active in health, nutrition, and performance materials.

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