SOURCE: Trifacta

Trifacta

June 04, 2015 09:00 ET

Trifacta Names Joe Scheuermann as Vice President of Marketing

Former Teradata Marketing Executive Joins Trifacta to Scale Go-to-Market Efforts at Leading Data Preparation Vendor

SAN FRANCISCO, CA--(Marketwired - Jun 4, 2015) - Trifacta, the leading data wrangling solution for exploratory analytics, today announced Joe Scheuermann has joined as vice president of marketing. Scheuermann is an enterprise software veteran with more than 19 years of experience leading marketing strategy development and execution at innovative startups and market-leading companies, including Business Objects, Mercury Interactive, Hewlett-Packard and Teradata.

"Joe has built world-class marketing and demand generation organizations for companies at all stages of growth, from early-stage startups and mid-market businesses, to hyper-growth IPO-bound organizations and global enterprises. This experience, combined with his deep domain expertise, makes him the perfect addition to Trifacta's executive team," said Adam Wilson, CEO of Trifacta. "Joe is an exceptionally accomplished marketing executive who will expand our leadership in self-service data preparation. We are excited to welcome him to the team."

Scheuermann will lead the marketing organization at Trifacta, increasing demand generation and product marketing efforts to support the organization's rapid growth and expanding direct sales and partner channels. At Teradata, Scheuermann was responsible for redesigning the company's marketing strategy, modernizing go-to-market and building a demand generation engine to support the company's expansion into the big data and analytics market. Through these efforts, marketing sourced more than 60 percent of new logos and increased pipeline velocity nearly three times.

Prior to Teradata, Scheuermann implemented a modern, high-velocity marketing strategy at Mercury Interactive that focused on digital marketing and trial programs, resulting in more than 25,000 software downloads per month, fueling the company's rapid revenue growth and delivering the two strongest quarters in company history just prior to being acquired by Hewlett-Packard. Following the acquisition, Scheuermann created the Global Demand Center organization at Hewlett-Packard from the ground up, developing the strategy and execution model for demand generation for the $30 billion HP Enterprise Business Group.

"Trifacta holds a unique position in the market, enabling exploratory analytics that drive new sources of business value and increase productivity for all users of data, from data scientists to business analysts," said Joe Scheuermann, vice president of marketing at Trifacta. "I'm excited to join Trifacta's incredible team and help drive the adoption of the company's data wrangling solution. With its elegant user interface and powerful capabilities, Trifacta enables businesses to solve the challenging and resource-intensive data problems they face today."

Trifacta has received recognition in numerous market studies, recently earning the highest ranking among 26 vendors in the first Market Study on End User Data Preparation conducted by Dresner Advisory Services. Trifacta was also named to the The Channel Company's 2015 CRN® Big Data 100, a list that recognizes companies that bring innovative tools, technologies and services to market, helping organizations productively manage, process and analyze the increasing volume of information being generated today. Over the past year Trifacta has received recognition in several lists including the 10 Hot Hadoop Startups to Watch by CIO Magazine, 30 Big Data Companies Leading the Way by Datamation, 10 Coolest Big Data Products of 2014 by CRN and The Big Data 50 by Startup50.com.

Additional Resources

About Trifacta
Trifacta, the leading data wrangling solution for exploratory analytics significantly enhances the value of an enterprise's big data by enabling users to easily transform raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta's unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners, and Ignition Partners.

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