SOURCE: Trifacta

Trifacta

March 26, 2014 09:00 ET

Trifacta Names Stephanie McReynolds as Vice President of Marketing

McReynolds Brings Big Data Marketing Experience From ClearStory Data, Aster Data, Oracle, and Business Objects to Innovative Data Transformation Platform Provider

SAN FRANCISCO, CA--(Marketwired - Mar 26, 2014) - Trifacta, a Data Transformation Platform pioneer, today announced that Stephanie McReynolds joined the company as vice president of marketing. McReynolds joins Trifacta from ClearStory Data and is responsible for leading all corporate and product marketing efforts for the company. Trifacta addresses the human element of the Big Data stack, clearing the key bottleneck between raw data and analytics tools.

"Trifacta is pioneering a new way for analysts to transform raw data into actionable data. Stephanie brings more than 15 years of experience working with data-driven solutions and a solid track record of bringing to market innovations in both data infrastructure and data applications categories. She will be a tremendous asset as we take our product to market and help business analysts, data scientists and IT programmers work more productively with data," said Joe Hellerstein, CEO of Trifacta.

Prior to joining Trifacta, McReynolds served as vice president of marketing at ClearStory Data and introduced ClearStory's data intelligence product to the market. Before joining ClearStory Data, McReynolds served as Senior Director of Product and Technology Marketing at Teradata after the acquisition of Aster Data where she drove product marketing for Aster Data's Big Data analytics platform. Earlier in her career, McReynolds held positions in product management and marketing at Oracle, PeopleSoft, Business Objects and E.piphany.

Big Data has transformed the way organizations work with data, allowing for more surprising and deeper insights. Big Data has also placed the data transformation process squarely on the shoulders of data analysts. Traditionally, data transformation has been a manual process, taking as much as 80 percent of an analyst's time. Trifacta clears the bottleneck and allows organizations, like Lockheed Martin and Accretive Health, to quickly and easily transform raw data into actionable form, whether for immediate insights or for use in analysis tools.

"Trifacta is the first solution that I have seen that addresses the human bottleneck that has constrained business intelligence adoption since 2005 to less than 25 percent of the potential users. This human bottleneck is keeping the Big Data stack from scaling with advancements in infrastructure and analysis. With an amazing team and innovative solution that combines machine learning, visualization and Predictive Interaction™, Trifacta is clearing this bottleneck," said Stephanie McReynolds, vice president of marketing at Trifacta. "I'm excited to join the company as customers are starting to see the true value of Trifacta's solution and I look forward to driving the transformation of the data warehousing and Hadoop markets with Trifacta."

Additional Resources
Trifacta Forms Strategic Alliance With Cloudera to Deliver Data Transformation Agility for the Enterprise
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About Trifacta
Trifacta, the pioneer in data transformation, significantly enhances the value of an enterprise's Big Data by enabling users to easily transform raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta's unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners and Greylock Partners.

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