SOURCE: Trilibis Mobile

October 14, 2008 04:01 ET

Trilibis Announces Partnership With IAC Mobile

Trilibis Is to Power Mobile Web Browsing Experiences for Leading Consumer Brands

SAN MATEO, CA--(Marketwire - October 14, 2008) - Trilibis Mobile, the leading publisher of interactive network applications for mobile phones, today announced that it has entered into a partnership agreement with IAC Mobile to create and manage mobile web sites for four of IAC's leading consumer web brands.

Each mobile service will be powered by SmartPath®, Trilibis' proprietary Mobile Publishing Solution, fully integrated with its online counterpart and function as a free mobile extension providing a cohesive user experience.

"As people increasingly rely on their mobile phones to access location-based Internet content, utilities and entertainment, IAC will offer compelling mobile web products and native applications to fulfill their needs," said Dinesh Moorjani, Group Vice President of Mobile at IAC. "This partnership advances our vision by leveraging Trilibis' expertise in mobile application development and publishing."

The collaboration between IAC Mobile and Trilibis builds on Trilibis Mobile's successful 2007 launch of Mobile (including versions for MSN and other affiliates) in 11 languages covering the U.S. and 31 international markets. "We are very excited to have this opportunity to broaden our relationship with IAC brands. Working with a partner that touches millions of consumers daily is both a tremendous honor and a great opportunity for us," said Alex Panelli, CEO of Trilibis Mobile.

About Trilibis Mobile

Trilibis Mobile is a technology-enabled publisher of interactive network applications for mobile phones. Trilibis' portfolio includes both original content and third-party titles under license from popular online communities and influential digital media companies. Trilibis uses SmartPath, its scalable publishing platform, to quickly create, broadly deploy, frequently update and easily manage highly customizable, cross-platform applications and services for mobile devices. Fifteen top North American and European carriers currently distribute SmartPath-powered applications. Founded in 2002, Trilibis is based in San Mateo, California and has offices in Singapore and India. For more information please visit

About IAC

IAC Mobile works to build, scale and monetize mobile web services in North America. Bridging trusted content from leading IAC consumer brands with wireless devices, IAC Mobile brings relevant entertainment, local and social media content to millions of mobile web visitors and a growing number of wireless subscribers adopting sms, downloading applications and using location-based services.

Working with web brands that attract and engage mobile audiences, IAC Mobile partners with leading digital content publishers, application developers, handset manufacturers and wireless carriers to deliver cutting-edge web services built on a platform of branded content syndication, product integration, mobile advertising sales and mobile marketing and distribution.

Contact Information

  • Media Contacts:
    Danielle Gotkis
    Trilibis Mobile
    Email Contact