Triple Flip Inc.

Triple Flip Inc.

November 13, 2009 08:00 ET

Triple Flip Opens First Store in Ontario

Private-label Retailer Serves Growing Niche Preteen Market

OAKVILLE, ONTARIO--(Marketwire - Nov. 13, 2009) - Girls in Southern Ontario can finally shop at the increasingly popular private label clothier, Triple Flip, a year after local athletes created an online video, "Ontario Flips for Triple Flip", asking the store to locate eastward. Triple Flip's successful retail concept caters exclusively to girls' active lifestyles with high-quality clothing that is stylish, comfortable and age-appropriate.

"A major focus of our business is about empowering our girl customers to express themselves, and Ontario girls did a great job at getting their point across that they wanted us to open here," said Linda Maslechko, president and co-founder, Triple Flip. "A year later, here we are, thrilled to celebrate our grand opening this weekend in Oakville."

Triple Flip's unique approach is more about customer empowerment than standard customer service. Twice a year, the store selects 24 randomly drawn girls to model Triple Flip in professional photo shoots that see portraits later displayed in the store and online. LG Toronto Fashion Week invited Triple Flip to host its first Ontario photo shoot last month on the runway, making Triple Flip the only kidswear line represented this season.

Providing active wear made from the highest technical performance fabrics that easily transition from school to sports, Triple Flip encourages girls to lead healthy active lifestyles.

About Triple Flip:

Triple Flip is a Canadian retailer featuring high-quality, fashionable clothing and accessories for active and stylish preteen girls. The unique concept was developed and co-founded by Linda Maslechko and Mona Rae Peterson, and utilizes Canadian manufacturing for the majority of its branded line of clothing. The flagship store opened in Calgary in October 2005, followed by Saskatoon in March 2008, and the first Edmonton store in November 2008. In 2009, a second Edmonton store was opened at West Edmonton Mall, and the first Ontario store opens in November 2009 in Oakville at 299 Lakeshore Road East. Maslechko and Peterson were named an Ernst & Young Entrepreneur of the Year in 2009 for this successful retail concept. The brand was featured in LG Fashion Week in Toronto in October 2009.



LG Fashion Week video:

Ontario Flips video:

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