Triple O's

Triple O's

August 04, 2011 11:30 ET

Triple O's Launches Canada's First Mobile Restaurant and Test Kitchen by a Quick Service Chain

British Columbia's iconic restaurant brand drives restaurant innovation forward...literally

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 4, 2011) - Triple O's is taking its famous burgers, fries, hand-scooped milkshakes and more to the streets with the launch of Canada's first mobile food truck by a quick service restaurant (QSR) chain.

In addition to serving its legendary menu items around British Columbia's Lower Mainland, Triple O's On The Go will also function as a mobile research and development centre to enable the corporate and franchised-based chain to test out new markets and menu items as well as generate instant guest feedback and sales data.

"Triple O's On The Go is much more than just a mobile food truck to serve our famous burgers, shakes and fries—it's a complete R&D facility on wheels," said Warren Erhart, President of White Spot Limited and Triple O's. "The mobile restaurant enables us to test out potential new locations and menu items—two of the greatest 'X-factors' of any restaurant organization—before putting a stake in the ground. For a prospective franchisee, having this type of first-hand experiential market research is invaluable."

Designed from the ground up to Triple O's unique specifications, the 30-foot restaurant on wheels was custom-built in a California facility that specializes in food trucks. Triple O's engaged Gourmet Syndicate, a local Vancouver company that specializes in creating mobile food experiences to consult on the project.

"The trend toward delivering a restaurant quality experience using a more flexible mobile model is a natural extension of our hectic lifestyles and also reflects people's desire for more choice," said Scott Lewis, Triple O's Director of Operations. "What's most exciting from both a business and customer perspective is that the mobile restaurant, which doubles as a test kitchen, allows Triple O's to be more nimble in adapting and responding to changing consumer tastes."

Already in demand, the truck has been booked for a number of community and charitable events including the upcoming Abbotsford Airshow, August 12-14. Triple O's On The Go is available for public event bookings throughout the Lower Mainland starting immediately.

"We are always looking for ways to think outside the box—or in this case—the restaurant, when it comes to creating an exceptional food experience for guests," continued Erhart. "Our founder Nat Bailey started the business out of his 1918 Model T Ford truck more than 83 years ago, so in some ways Triple O's has come full circle while at the same time continuing to build on the legacy of restaurant innovation."

In addition to launching Triple O's On The Go mobile restaurant, White Spot Limited, Triple O's parent company has opened 10 Triple O's quick-service locations since 2009 and has recently built a 1548 square-foot state-of-the-art culinary centre at its home office in Vancouver.

About Triple O's

Vancouver-based Triple O's restaurants, a division of White Spot Limited, now has more than 50 quick service locations throughout B.C., Alberta and Asia. Triple O's can be found in Chevron gas stations, select BC Ferries, Science World, Rogers Arena, the PNE, SFU and Douglas College in addition to other free standing locations. Triple O's locations boast a subtly retro décor and feature premium burgers, fresh chipped French fries and classic hand-scooped milkshakes served to meet the speed of today's busy lifestyle. For more information on Triple O's please visit www.tripleos.com.

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