SOURCE: Triplefin



March 05, 2009 11:17 ET

Triplefin Acquires Interest in New Zealand TPM Provider Flintfox International and Adds Flintfox USA to the Triplefin Group of Companies

CINCINNATI, OH--(Marketwire - March 5, 2009) - Triplefin announces the expansion of its promotion execution and management capabilities with the addition of Flintfox USA to the Triplefin group of companies. "Triplefin's investment in Flintfox International and acquisition of the USA business were driven by our clients' request that we add a best-in-class software solution for trade promotion management," said Gregory LaLonde, CEO of Triplefin.

Brian Timberlake led Triplefin's search for the solution and will serve as President of Flintfox USA. "The Flintfox TPM application is the best product that we have seen in the marketplace," noted Brian. "With 136 global customers representing some of the best known brands in the world, we plan to be considered in any account looking for world class trade promotion management. Our portfolio of products will provide competitive advantage for customers by increasing profitable revenue growth, reducing costs, and increasing trade promotion effectiveness, visibility, and control. Right now, our target clients are spending 15% to 30% of their gross revenue on promoting their products. Yet, over 50% of these promotions are not profitable. With our solution, clients can optimize all facets of the Trade Promotions Lifecycle: Promotion Planning, Budget Planning, Deal Negotiation, Execution, Settlement, and Analysis. Proper TPM lifecycle execution brings, on average: a 1-4% increase in pre-tax earnings, a 25% increase in the ROI of trade promotions, and a 40% reduction in outstanding deduction balances."

"Triplefin constantly works with our clients to make it transparent and easy for their staff, customers and other authorized users to create, execute and manage promotions," stated Jill Hein, Business Development Account Manager of Triplefin. "Triplefin has been a leader in promotion technology and execution for e-Commerce, DTC and retail channels, but it lacked a truly best-in-class technology for retail trade-spend. Flintfox is the answer, and I am very excited about the integration of Flintfox into Triplefin's Salefish technology platform," concluded Jill.

Mike Ridgeway, the CEO of Flintfox International Ltd in Auckland, New Zealand, said "We found a great partner in Triplefin and Flintfox USA. Triplefin's superior track record of growth and profitability coupled with their reputation of outstanding customer service made them the right choice as an investment partner and as our master reseller in North America."

Triplefin serves as The Support Behind Your Brand and welcomes in the Flintfox family brand leaders such as Gatorade, Pepsi and Quaker. It is our honor and privilege to support you.

About Flintfox USA

Flintfox USA,, part of the Triplefin group of companies, provides best-of-class software solutions for trade promotion management (TPM). With the Flintfox portfolio of integrated TPM solutions clients are able to optimize all facets of the Trade Promotions Lifecycle. The Flintfox portfolio of products can be deployed on-premise, hosted or SAAS modeled.

About Triplefin

Triplefin,, was founded in 1981. It is privately owned and headquartered in Cincinnati, OH. Triplefin provides integrated business process outsourcing solutions to leading manufacturers with specialized expertise in the Consumer Products and Healthcare industries. The company's outsourced solutions include: order, shipping, billing services; advanced fulfillment capabilities; sales and marketing support; professional customer care, information technology services; financial management services; compliance; infrastructure and trade promotion management.

Contact Information

  • For more information on Flintfox, please contact
    Brian Timberlake
    (912) 882-3161
    Email Contact

    For more information on Triplefin, please contact
    Jill Hein
    (513) 386-6412
    Email Contact