January 14, 2013 12:07 ET

TRIS3CT Expands Creative Leadership With Executive Appointments

Paul Kuzma Named Chief Idea Officer; Chris Cancilla Promoted to Chief Creative Officer

CHICAGO, IL--(Marketwire - Jan 14, 2013) - Chicago-based independent agency TRIS3CT ( announced today an expansion of its creative leadership team. Chief Creative Officer Paul Kuzma will move to the new position of chief idea officer, and Executive Creative Director Chris Cancilla will be appointed to chief creative officer.

As CCO, Paul Kuzma directed the growth of Trisect from a fledgling Chicago boutique into one of the nation's largest independent agencies, now with over 140 employees. In his new role as chief idea officer, Kuzma will focus on brand invention and marketing innovation, areas in which he has recently directed several major initiatives for the agency's clients.

Kuzma stated, "Clients are now tapping the agency for branding, new product development and more upstream, marketing innovation. Inventive marketers need to move fast -- our expertise in rapid ideation plus integrated marketing allows us to accelerate their speed to market and results."

Chris Cancilla assumes leadership of a Trisect creative team that has grown to 45 staffers. In his short tenure at the agency, Cancilla has already developed several of the agency's signature campaigns, including recent launch work for Kawasaki's Ninja 300. He joined Trisect in 2011, following award-winning stints at several top Chicago shops including Arc and Y&R.

Cancilla said, "Being independent, we can go wherever our clients' opportunities exist. On almost every project, we are creating ideas that span digital, retail and traditional branding. It's exciting to see clients pushing to elevate their brands across environments. While we don't typically start in any one channel, our knowledge of retail has been invaluable given the current economy."

These appointments come as Trisect has marked recent growth by moving to a state-of-the-art loft space in Chicago's West Loop and opening an office in Los Angeles to support West Coast growth.

"With these moves, we can continue to expand our offerings to our clients," said Tim Nelson, president of Trisect. "They want agency partners that can work from brand creation to delivering integrated campaigns. With talents like Paul and Chris, our clients now see how we span that spectrum."

TRIS3CT is an independent marketing communications agency headquartered in Chicago. The agency delivers a full range of strategic, creative, brand and retail marketing services to clients including ConAgra Foods, DeVry University, Kawasaki Motors U.S.A., Kimberly-Clark, Newell Rubbermaid Office Products and U.S. Cellular. For more information, visit or follow on Twitter @TRIS3CT.

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