SOURCE: TrojanOne


August 15, 2014 09:00 ET

TrojanOne Adds More Creative and Digital Bench Strength

Strategic Hires Will Contribute to Advancing Experiential and Digital Offerings

TORONTO, ON--(Marketwired - August 15, 2014) - TrojanOne Ltd. has invested in digital and creative talent to spearhead the delivery of stronger offerings to existing and prospective clients. New hires include an Executive Creative Director, Director of Digital Strategy and a Senior Digital Specialist.

Several months after bringing aboard advertising industry veteran Graham Lee as Chief Creative Officer, TrojanOne continues to invest in creativity by appointing Gary Watson to the role of Executive Creative Director. Most recently at Capital C, Watson brings 20 years of experience to the company and a focus on innovation to produce one-of-a-kind creative ideas. Watson's creative work has won awards at Cannes, Clios and One Show.

"Gary brings a multidisciplinary approach to our team that our clients will really benefit from," said Mark Harrison, President and CEO of TrojanOne. "Plus, he's a proven leader and will inject great energy and creative spirit into our agency."

Just one year after the launch of its digital technology agency, WonderMakr, TrojanOne welcomed Veronica Heringer to the position of Director of Digital Strategy. Heringer, most recently Manager of Social Media at Canadian Tire, previously worked as a Digital Strategist for internationally-recognized agency Tribal DDB Worldwide and as Lead Strategist for Smokebomb Entertainment. Heringer will lead social media-focused programs as well as the digital communications team at TrojanOne.

"Since I started at TrojanOne, I've had the opportunity to concept innovative ideas with creative minds and explore new facets of the digital world," said Veronica Heringer, Director of Digital Strategy. "I'm looking forward to seeing our digital and creative teams grow as we work towards shaping the future of our experiential and digital offerings."

Heringer will work closely with the recently hired Senior Digital Specialist, Niki Coulson. Previously, Coulson worked for Corus as a content manager representing brands such as YTV, ABC Spark, Teletoon and TreeHouse. Coulson will focus on researching, concepting and executing digital initiatives for web, social, and other technologies.

For more information on TrojanOne, visit:

Photos of new hires available upon request.

About TrojanOne Ltd.

TrojanOne thrives on creating intensely evocative brand experiences. Originally founded as Trojan Sports Marketing in 1994, the agency began with a focus on grassroots and community.

In 2003, the company expanded its services to include new offerings for clients in marketing communications, sponsorship consulting, brand activation, consumer-based event management and experiential marketing.

TrojanOne works with blue chip corporations to create and deliver memorable brand experiences, and with sport, cause and entertainment properties to identify their value proposition and maximize their business potential. TrojanOne also owns and executes proprietary events.

No matter where you are in North America…and no matter what stage you're at in the marketing cycle, TrojanOne is ready to help -- from strategy through creative and execution to fulfillment. We are fuelled by ideas, driven by results, and through that success, the innate desire to see our clients promoted.

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