Cash Ball Ltd

Cash Ball Ltd

November 27, 2012 14:00 ET

Trophy Vegas Launches on the Cash Ball Network Offering Real Money Wagering to Social Casino Players

DOUGLAS, ISLE OF MAN--(Marketwire - Nov. 27, 2012) -

Editors Note: There are two photos associated with this press release.

Trophy Vegas is the newest online casino on the Cash Ball Network, offering real money wagering on an internationally respected Isle of Man gaming license to players of its partnered social gaming application, Trophy Slots.

Trophy Vegas offers social casino players in legal territories the chance to play the same games they have become familiar with in the social world for real money. With a range of high quality games from leading software providers such as Next Gen Gaming, Nyx and Microgaming, the new online casino provides something for everyone.

Louise Cary, Marketing Manager for Cash Ball said, "The addition of Trophy Vegas to our stable of online casinos brings an exciting prospect for Cash Ball to be involved with the emerging cross-over between social and online gaming. By utilising our proprietary monetization and marketing platform, we have a unique opportunity to work with Trophy Slots to bring these two revenue streams together, whilst maximising player value and satisfaction across both channels."

As social gaming and gambling converge, player values are changing, with lifetimes extending from months to years across various channels and interfaces. In this changing market, fully integrated systems that are capable of bringing these multiple channels together are vital. Such platforms give gaming companies the opportunity to cross-market and deploy player engagement mechanisms throughout a user's lifecycle, thus significantly improving retention and monetization rates.

"With Trophy Vegas, we're giving our customers the opportunity to try real money wagering, safe in the knowledge that they will receive the same exceptionally high levels of customer service that we provide within our social gaming application. We take player security extremely seriously and, as the line between social gaming and gambling brands blurs, we believe that proper regulation is more important than ever. Reputable gaming licenses from jurisdictions such as the Isle of Man afford players the highest levels of protection." said Lulu Jones, Trophy Slots Marketing Manager.

Trophy Slots launched on Facebook earlier this year, delivering a range of high quality video slots to the social gaming community. The application uses virtual currency, with each wager a player makes furthering their progression in the game. Featuring a wide range of social elements, such as achievements and gifts, Trophy Slots caters towards an international demographic of highly active and engaged slots players.

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