SOURCE: True 2 Beauty, Inc.

True 2 Beauty, Inc.

April 19, 2012 08:44 ET

TRTB Acquires Beauty Products Holding Company; Adds Innovative Products to Its Lineup

BOCA RATON, FL--(Marketwire - Apr 19, 2012) - True 2 Beauty, Inc. (PINKSHEETS: TRTB) (the "Company") (www.true2beautyinc.com) (TRTB) is pleased to announce the acquisition of multiple innovative beauty products from DC Beauty Products, Inc., including a unique functionally designed nail polish bottle and hair accessories, which will help to form the foundation of the Company's beauty products division moving forward. A current consultant to TRTB, Darryl Cohen, who previously built a successful beauty company that was sold to NASDAQ-listed Helen of Troy, is the owner of DC Beauty Products.

"This is the first step in our process to transform TRTB into a leading beauty manufacturer," says Bill Bollander, CEO. As discussed in the most recent company conference call, TRTB has focused on acquiring innovative, proprietary products from multiple companies, of which DC Promotions was key. "We are executing on our plan; our goal is to have two distinct divisions, of which one will be focused on healthy lifestyle-oriented all-natural supplements, the other on cosmetics and assorted accessories. The launch of our first supplement, The Happy Pill, is scheduled within the next 60-90 days. Once we are able to acquire all of the cosmetic products targeted, we intend to rapidly bring the products to market," continued Mr. Bollander.

These are very exciting times for True2Beauty; the company is creating a new, more transparent corporate site; it will provide a platform for regular updates, and the ability to interact fluidly with shareholders. Over the coming weeks, the company anticipates sharing the fruits of its efforts for the past few months, including expected announcements regarding its soon-to-be-filed audit to become fully reporting and possible new members to the Board of Directors. The acquisition was made for 4 million shares of restricted common stock, which cannot be sold until the Company files a registration statement with the Securities and Exchange Commission.

About True2Beauty, Inc.
True2Beauty provides healthy lifestyle all natural supplements, cosmetics, and beauty accessories. The company focuses on brand building to create market demand, through television advertising, celebrity endorsements, and targeted Public Relations.

More information on the Company and its line of products can be found at:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

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