SOURCE: Tru Table

Tru Table

December 10, 2014 10:30 ET

Tru Table Expands Distribution of First-of-Its-Kind Protein-Enriched Gourmet Dressings and Dips

Tru Table Products Now Available at Wegmans, Kings, Central Market, United Super Markets, Balducci's and Online

HOBE SOUND, FL--(Marketwired - December 10, 2014) - Tru Table, a Florida-based specialty foods company, announced expanded distribution of its protein-enriched gourmet dressings and dips. In addition to current availability at Whole Foods Markets throughout Florida, beginning this month Tru Table's products will be available at Wegmans, Kings Food Markets, select Central Markets, United Super Markets, Balducci's, and online at Vitacost.com.

Tru Table's line of protein-enriched salad dressings and dips debuted in April 2014 and are the first of their kind, with nine to ten grams of protein per serving. The products are low cholesterol, all natural, gluten-free, low sodium and low in saturated fats. The dressings were developed by Scot Elmore, a noted south Florida chef renowned for his nutrient-packed salads. 

"The Tru Table dressings and dips cater to active, health-conscious consumers who are looking for a nutritious, flavorful alternative to traditional high-calorie dressings," said Tru Table CEO Jody Kalmbach. "There is certainly demand for protein-enriched products, and we are excited to offer our premium dressings to consumers throughout Florida, Texas and the northeast."

Tru Table is currently available at 23 Whole Foods Markets in Florida. This month, consumers also can find the products at 85 Wegmans in Massachusetts, Maryland, New Jersey, New York, Pennsylvania and Virginia; 25 Kings Foods Markets in New Jersey; 24 United Super Markets in Texas; eight Central Markets in Texas; and at two Balducci's in New York.

Tru Table products are made from natural ingredients and are enriched with whey protein isolate, the purest and most easily absorbed form of whey protein. All of the Tru Table products are gluten-free and three of the four are vegetarian. 

"We saw an opportunity in the market and set out to redefine the dressing category," said Tru Table founder and PGA TOUR player Freddie Jacobson. "We wanted to create a dressing that would add nutritional value and have a great taste. We achieved that with Tru Table dressings and dips."

Tru Table dressings have as much protein as 1.5 to 2 eggs per serving and can help support gluten-free, vegetarian and low-fat/cholesterol diets.

Tru Table dressing and dips are available in four unique gourmet flavors: Orange Citrus & Black Chia Seed, Asian Sweet Chili & Tamari, Orange Blossom Honey & Balsamic, and Key Lime Caesar with Asiago. 

About Tru Table

Tru Table is a Florida-based specialty food company that transforms gourmet food to more effectively support an active lifestyle. Founded by PGA TOUR player and entrepreneur, Freddie Jacobson, and chef Scot Elmore, Tru Table creates products from all natural ingredients. The first product is a collection of protein-enriched salad dressings and dips. For more information visit www.trutable.com

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