SOURCE: True 2 Beauty Inc.

December 13, 2010 19:50 ET

True 2 Beauty, Inc. and Kretek International, Inc. Form Libigrow Team

Kretek to Become Master Distributor of Libigrow and Libigirl, the Fastest Growing Lines of Sexual Enhancement Products

LOS ANGELES, CA--(Marketwire - December 13, 2010) - True 2 Beauty, Inc. (PINKSHEETS: TRTB) and Kretek International, Inc. today announced an exclusive North American distribution agreement for flagship product lines Libigrow and Libigirl. Libigrow's unprecedented growth in the sexual enhancement category provides both companies with a substantial opportunity to strengthen the brand leadership position of True 2 Beauty's products. Kretek is a leading distributor of specialty tobacco and general merchandise products to convenience stores and other retail channels in the U.S. and Canada. Sexual enhancement and personal pleasure products have enjoyed widening acceptance in most retail channels. Kretek's extensive distributor network and in-store merchandising strength will allow True 2 Beauty to focus on marketing and international growth including new product development.

"Our relationship with Kretek is the next step in the growth of our products and our commitment to increased manufacturing capability, along with a comprehensive new marketing and advertising campaign. Our goal is to provide Kretek with the platform to professionally manage and increase our distribution," says Alex Hbaiu (Hubyeu), CEO of True 2 Beauty. "Further, this also lets us focus on increasing the company's online presence and sales, as well as support demand from markets outside the United States."

"Everyone at Kretek is extremely excited to be involved in the distribution of the Libigrow family of products. We believe we have the market placement expertise and distribution support to accelerate True 2 Beauty's number one growth position nationwide." Said Kretek President Mark Cassar "The category offers very strong retail profits," Cassar continued. "We previously increased distribution of a competitive brand to over 40,000 retail locations. We anticipate a long-term relationship between the companies." SKUs available under the Libigrow and Libigirl natural formulas range from single-packs and 3-packs for convenience stores to 10-packs for chain drug and mass-merchandise. The complete product line can be reviewed at www.libigrow.com or www.true2beautyinc.com.

"Moving forward, our agreement with Kretek will allow True 2 Beauty to forecast growth and profitability on a long term basis, which will be shared with the investment community at the appropriate time," noted Hbaiu. "We will be holding our first conference call in January 2011 to discuss the full breadth of the investment opportunity with True 2 Beauty Inc."

About Kretek International, Inc.
Kretek International, Inc. is a privately held importing, marketing, and distribution company with business concentrated in specialty tobacco and general merchandise categories. Kretek is the exclusive importer of Djarum and Dreams Imported Cigars and MacBaren Pipe Tobacco. Kretek also imports and sells DjEEP disposable lighters, Cig2o Electronic Cigarettes, Rosetta Premium Hookah Tobacco, and FasFil 5X refined butane. Until recently, Kretek successfully distributed a competing brand of male enhancement supplements. The company is headquartered at 5449 Endeavour Court, Moorpark, CA 93021, with sales representatives in major markets across the country and a division in Toronto Canada. Kretek's mission is to continuously provide superior quality and value in a growing range of high-margin tobacco and other products and accessories for its customers and consumers. More information is available by calling 1-800-358-8100 or e-mailing salesinfo@kretek.com.

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes LibiGrow, LibiGirl, Libiliquid Shots and the Libiliquid Relaxation Drinks. More information on the Company and its line of products can be found at www.libigrow.com.

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