SOURCE: True 2 Beauty Inc.

December 27, 2010 06:27 ET

True 2 Beauty Inc. Announces Libigrow and Libigirl Featured in Celebrity Gossip Magazine

LOS ANGELES, CA--(Marketwire - December 27, 2010) - True 2 Beauty Inc., (PINKSHEETS: TRTB) (the "Company"), a leading manufacturer and distributor of male and female sexual potency pills and liquid products in the United States, is excited to see "Libigrow" family of products (www.libigrow.com) have made their way to Hollywood's red carpet. This week's edition of In Touch Magazine featured an article citing Britney Spears and boyfriend Jason Trawick as Libigow and Libigirl fans. (To view the article visit: www.true2beautyinc.com). "Libigrow and Libigirl are making their mark in the lives of even the rich and famous," says Zara Hbaiu Director of Media Relations. "It's great to see our family of products bring excitement, fun, happiness, and lovemaking to people around the world. Libigrow and Libigirl are clearly becoming a must have by everyone from ages 18-45; our motto says it all: 'Not because you need it, Because you want it.'"

With a new distribution agreement now in place with Kretek International, Libigrow family of products are expected to be in every state within the United States & Canada exceeding over 40,000 retail outlets, greatly expanding access to what is now a multibillion-dollar market. While Kretek International handles the business-to-business market, True 2 Beauty will take the opportunity to greatly enhance the direct-to-consumer market putting it on the front line through promotions, sweepstakes and contests, and media publications.

With this type of media confirmation of Libigrow family of products, the direct to consumer business will rapidly increase in sales. "Marketing and advertising within this target market is fun and exciting and we are reaching out directly to our consumers to involve them in the direct to consumer growth. The demand for Libigrow products is growing rapidly and True 2 Beauty is working hard to exceed that demand," says Ms. Hbaiu.

True 2 Beauty is dedicating every effort in 2011 to focusing on establishing relationships with high profile celebrities to endorse our family of products. This will further strengthen our brands' recognition and our company reputation. In light of these efforts, we have taken every measure to increase capacity to 20 million pills per month while staying well prepared for the demand to far exceed our supply capacity. We firmly believe in tremendously growing the direct-to-consumer business, adding millions to our bottom line and creating a product known and loved worldwide.

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink. More information on the Company and its line of products can be found at www.libigrow.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Contact Information

  • For further information, please contact:

    Investors Relations Contact:
    New York World Asset Management
    (702) 436-4562

    Media Relations:
    Zara Hbaiu
    zara@libigrow.com
    1-888-942-5350