SOURCE: True 2 Beauty Inc.

March 16, 2011 06:06 ET

True 2 Beauty Inc. Commences Online Marketing Campaign Signs Agreement With Direct Marketing Professionals to Manage Affiliate Network Marketing

LOS ANGELES, CA--(Marketwire - March 16, 2011) - True 2 Beauty Inc., (PINKSHEETS: TRTB) (the "Company") (http://www.true2beautyinc.com), a leading distributor of male and female sexual potency pills and liquid products in the United States, is pleased to announce the commencement of an extensive online marketing campaign to reach millions of potential new customers. The company has signed an agreement with Direct Marketing Professionals, Inc. (DMP) to manage a comprehensive affiliate program. (http://www.dmpoffers.com)

"We are extremely excited to begin marketing our products on a revenue share basis through thousands of websites that are part of the affiliate network created by DMP. The anticipated sales should have an immediate impact on revenue and profits. Our current online business has grown organically with almost no advertising, this new affiliate program will provide exposure of our products on an enormous scale, cost effectively," states Alex Hbaiu, CEO of True 2 Beauty. "We have been working closely with DMP for the past month to launch this offer and we are very pleased with their overall professionalism in helping us create the right look and feel for our product mix."

"DMP is extremely excited to be involved in the rising success and distribution of the Libigrow family of products. We believe that our online marketing campaigns will be an additional compliment to the already existing retail distribution channel. Our experience has proven that the Internet is a very profitable media in which to market these types of products. DMP looks forward to a long-term relationship with True 2 Beauty, Inc. and launching several successful marketing campaigns," says Mike Loewenberg, President of Direct Marketing Professionals, Inc.

"Further," states Mr. Hbaiu, "This agreement is just the beginning of our planned comprehensive program to market the Libigrow brand of products to a larger audience through highly visible media platforms. We anticipate the release of our first commercial, which is in the final stages of editing, and should begin airing on television very soon."

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male and female sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink. More information on the Company and its line of products can be found at http://www.libigrow.com.

About Direct Marketing Professionals, Inc.

Direct Marketing Professionals Inc. is a privately held performance based marketing firm specializing in online advertising utilizing affiliate marketing to generate profitable sales for its advertisers. The corporate office is located in Apollo Beach, Florida with sales offices located in Southern California. More information is available at the following website: http://www.dmpoffers.com or by calling 1-877-819-7288.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Contact Information

  • Investors Relations Contact:
    New York World Asset Management
    (702) 436-4562

    Media Relations:
    Zara Hbaiu
    zara@libigrow.com
    1-888-942-5350