SOURCE: True 2 Beauty Inc.

April 07, 2011 05:52 ET

True 2 Beauty Inc. Launches First Television Commercial Airing Nationwide

Libigrow Launches Free Sample Offer on National TV

LOS ANGELES, CA--(Marketwire - April 7, 2011) - True 2 Beauty Inc., (PINKSHEETS: TRTB) (the "Company") (www.true2beautyinc.com), a leading distributor of male and female sexual potency pills and liquid products in the United States, is excited to begin running a direct response television commercial on 5 different cable networks airing nationally. The purpose is to test the market's reception to a free sample program, which when promoted online in the past, has seen over 20% conversions into larger ongoing orders for Libigrow products.

"We have downsized and slightly watered down a previous spot created for the company for the purpose of online advertising. This new 30 second spot, which will run on ESPN, FOX SPORTS and other male dominated networks, is focused primarily on consumer direct response and we expect it to drive consumer traffic to our online site (www.libigrow.com) where consumers are able to sign up for a free sample of Libigrow. TRTB will not participate in programs like auto-shipment or auto-billing associated with this free sample deal. Consumers pay $7.50 for the Shipping & Handling and they receive 2 Sample Pills of Libigrow. No gimmicks, just a free sample and because our products really do work, we know they will be back for more," states Alex Hbaiu, CEO of True 2 Beauty. "We have just begun testing our online promotions with our affiliate distribution partner, DMP, and we'll begin to analyze the results over the next few weeks. And combined, our online and television efforts are a continuation of our plan to increase sales and awareness of our key brands. Looking forward, our future spots will be more lifestyle purposed featuring David Good, and will help with brand identity to support retail distribution."

To view the first television spot now, please visit www.libigrow.com

About True 2 Beauty Inc.
True 2 Beauty Inc. is a leading distributor of male and female sexual potency pills and liquid products in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink.

More information on the Company and its line of products can be found at www.libigrow.com.

About Direct Marketing Professional, Inc. (DMP)

Direct Marketing Professionals Inc. is a privately held performance based marketing firm specializing in online advertising utilizing affiliate marketing to generate profitable sales for its advertisers. The corporate office is located in Apollo Beach, Florida with sales offices located in Southern California. More information is available at the following website: www.dmpoffers.com or by calling 1-877-819-7288.

About David Good

David Good is a Reality TV personality and author. His debut book The Man Code is an homage to a term he's known to have coined, but one that he has come to define and understand since childhood.

As unlikely a messenger he may seem, David gives women a look under the hood, and how it pertains to relationships from the boardroom to the bedroom -- helping them crack the code to understanding "men's men." More importantly, he empowers women by helping them decipher the unspoken rules that govern masculinity and lifts the hood on the standard to which men hold themselves and others. 

Excerpts from The Man Code can be found at www.ManCodeBook.com. Good is also allowing readers to get the first three chapters of the book free, which they can obtain by sending a request to info@imagine-books.net.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Links:
www.libigrow.com
www.true2beautyinc.com
http://www.dmpoffers.com
www.ManCodeBook.com

Contact Information

  • For further information, please contact:

    Investor Relations
    Undiscovered Equities
    K. McKnight
    561-450-8269

    Media Relations:
    Zara Hbaiu
    zara@libigrow.com
    1-888-942-5350