SOURCE: True 2 Beauty Inc.

February 14, 2011 06:25 ET

True 2 Beauty, Inc. Reports 2010 Year End Profits

Fiscal 2010 Reflects Only 30 Day Sales of Libigrow Products

LOS ANGELES, CA--(Marketwire - February 14, 2011) - True 2 Beauty, Inc. (PINKSHEETS: TRTB) (the "Company") is pleased to report the release of financial statements (http://www.otcmarkets.com/stock/trtb.pk/quote) for our fiscal year ending October 31, 2010, which reflects sales of Libigrow and Libigirl following the asset purchase agreement of the Libi brand in September, 2010 (the "Asset Purchase Agreement"). These results provide a foundation for our investors to quantify the value of the Libigrow and Libigirl brands. Reporting gross sales of $665,423 with an operating profit of $51,991, which reflects sales activity only following the Asset Purchase Agreement was completed in late September, substantiates the Company's belief that the Libi brand is poised for significant growth as its distribution model matures.

"Considering the hurdles involved in beginning the sales process of the Libi products through True 2 Beauty, Inc. after the Asset Purchase Agreement, including a planned slowdown as a result of the necessity to dispose of existing packaging styles in preparation for the move to a single distribution partner in Kretek International, we are extremely pleased to see these results," stated Alex Hbaiu, CEO. "Although it took some time to consummate the relationship with Kretek International and create new packaging SKUS during the first quarter of our fiscal year 2011, we are continuing to see a strong demand for our products as Kretek promotes our products through their distribution channels. This past week our products were featured by Kretek at two major industry trade shows in Las Vegas and the results were phenomenal. The market has adopted the new SKUS very well giving the Company and Kretek positive feedback and substantial orders. Sales and profits for the 1st quarter 2011 appear to be in line with our expectations and the Company is working diligently to file its 2011 first quarter results soon."

As previously discussed in the Company's investor conference call on January 31, 2011, management is committed to the long term strategy of a significant increase in marketing, including television advertising, and an increased focus on online sales, including a soon to be announced partnership for an online affiliate program. Management is moving forward with financial reporting to become as transparent as possible in all activities required by our current listing exchange. "We are very excited about executing on our strategy. Our team is committed to building shareholder value and increasing awareness for our Libi brands," says Mr. Hbaiu.

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink. More information on the Company and its line of products can be found at www.true2beautyinc.com  and www.libigrow.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Contact Information

  • For further information, please contact:

    Investors Relations Contact:

    New York World Asset Management
    (702) 436-4562

    Media Relations:

    Zara Hbaiu
    zara@libigrow.com
    (888) 875 4244