SOURCE: True 2 Beauty Inc.

June 20, 2011 21:00 ET

True 2 Beauty, Inc. Signs Exclusive License Agreement With Stitch N' Genius, Inc.

Will Begin Distribution of EZ-Curler -- Newest and Coolest Curling Iron

LOS ANGELES, CA--(Marketwire - Jun 20, 2011) - True 2 Beauty, Inc., (PINKSHEETS: TRTB) (the "Company") (, a leading distributor of male and female sexual potency pills and liquid products in the United States, is extremely excited and pleased to announce an agreement with Stitch N' Genius, the developer of EZ-Curler. Stitch N' Genius, Inc. holds multiple patents and patent pending applications on several beauty appliances both in the US and abroad. TRTB will market and distribute its newest and most revolutionary curling iron for women. The EZ-Curler, which was recently highlighted on "The Today Show" as the product of the year in its category, features a dual bi-plate cylinder coated with ceramic tourmaline that spins and can be adjusted to temperatures from 230°F to 430°F. Additionally, EZ-Curler provides a gentle and even caressing motion with no creases or damage to the hair. Because the EZ-Curler caresses rather than iron pressing the hair, it allows the hair to keep more of its body, shine and volume, leaving the user with beautiful, sexy waves and curls.

"This is the beginning of a special moment for TRTB, as we expand our product direction to focus more on female products. The EZ-Curler is the first product in a line of new targeted offerings for women that will tie together our efforts to build a cross platform to engage the female audience with products and content that will be innovative, entertaining, and ultimately profitable," states Alex Hbaiu, CEO, TRTB. Our recent success in growing the Libigirl and Libishots business has helped to design a roadmap for targeting products for women between ages 14 and 65. The EZ-Curler will be featured in an infomercial, scheduled to begin airing sometime within the next 60 days and it will provide the basis for a series of beauty products under the brand "EZ-." "We are very pleased to have signed this agreement with TRTB. It is clear they have the management experience and are focused in the right direction to help build a successful brand for EZ-Curler and we anticipate a very profitable relationship between the two companies," states Elias Amkie, owner of Stitch N' Genius and holder of multiple patents for the development of styling tools.

Alex Hbaiu will discuss the EZ-Curler among other business developments in an upcoming conference call to take place Thursday, June 23rd, 2011 at 1:30 PDT. The presentation will take approximately 30 minutes, upon conclusion questions will be taken from participants. If you would like to submit questions prior to the conference call for consideration, please submit your question to: Please indicate your name and contact information in your e-mail and understand that no questions submitted will be individually answered due to SEC Rules and Regulations.

To listen to the conference call: Follow the directions below:

Participant Dialing Instructions
Toll Free Number: 1.800.868.1837
Direct Dial Number: 1.404.920.6440
Default Conference Code: 659751#

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male and female sexual potency pills and liquid products in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Blue Diamond, Pink Diamond, LibiShots, and the Relaxation Drink.

More information on the Company and its line of products can be found at:

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.


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