SOURCE: True 2 Beauty Inc.

December 30, 2010 05:39 ET

True 2 Beauty Inc. Starts 2011 With a Bang! First Order of the Year Is $1.3MM From Kretek International

LOS ANGELES, CA--(Marketwire - December 30, 2010) -  True 2 Beauty Inc. (PINKSHEETS: TRTB) (the "Company"), a leading manufacturer and distributor of male and female sexual potency pills and liquid products in the United States, is pleased to announce its first order from Kretek International, in the amount of $1.3mm. Kretek International recently became the exclusive distributor for the U.S. and Canada of Libigrow and Libigirl and is beginning the process of building inventory and maintaining ongoing shipments to Libigrow's already established retail distribution network of over 6000 convenience stores.

"This order is just the beginning of our relationship; we are working diligently with Kretek's management team to create a strong national marketing campaign, including attendance at high profile industry trade shows, celebrity endorsements, television ads, print advertising, online promotions, and even mobile marketing campaigns," says Alex Hbaiu, CEO. Mr. Hbaiu further states, "This order reflects current demand for our products, which is ongoing and substantial. As discussed in a previous release, the company believes it will be able to provide forecast information for growth during January 2011."

"We are very excited to begin our relationship with Kretek International. It is very clear that the Libi family of products have a strong presence in the marketplace and we are firmly committed to increasing distribution to thousands of new retail locations in 2011. This order reflects our strategy to provide the marketplace with no interruption of product as we begin the distribution of Libigrow and Libigirl through Kretek International," states Gil Dizon, Executive Brand Manager of True 2 Beauty, Inc.

As mentioned in a previous release dated November 2010, the company is currently expanding to a new facility, with new custom-built packaging machines, to provide quicker turnaround for shipments as the company experiences greater demand for its product lines.

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink. More information on the Company and its line of products can be found at www.libigrow.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Contact Information

  • For further information, please contact:

    Investors Relations Contact:
    New York World Asset Management
    (702) 436-4562

    Media Relations:
    Zara Hbaiu
    zara@libigrow.com
    1-888-942-5350