SOURCE: True 2 Beauty, Inc.

December 08, 2010 06:34 ET

True 2 Beauty Signs Balkan Countries License for "LibiGrow" Line of Products

LOS ANGELES, CA--(Marketwire - December 8, 2010) -  True 2 Beauty, Inc. (PINKSHEETS: TRTB) (www.true2beautyinc.com) is a leading lifestyle products manufacturer, currently distributing a natural over the counter supplement for male enhancement, under the brand LibiGrow. The company also produces a similar supplement uniquely targeting women, called LibiGirl, and an assortment of fruit-flavored energy shots, formulated individually for men and women. True 2 Beauty Inc. announced today the "LibiGrow" family of products will soon be available in several "Balkan Countries" in Europe.

Some of the countries covered under this agreement include, Albania, Greece, Kosovo, Montenegro, Romania and Slovenia.

In addition to the above, the distributor has received an option based on sales volume targets during the first six months of 2011 to acquire distribution for Russia and Ukraine at a license cost of $500,000 per country, which is in addition to the profit per pill the company currently receives.

A test market of both Television and Online advertising shall be conducted in Greece during the first quarter of 2011 at an approximate cost $600,000.

The Distributor bears the cost of Government licensing for sales and distribution to retail and wholesale customers throughout the Balkans.

Alex Hbaiu, President and CEO of True 2 Beauty, Inc., stated, "We are very pleased to be rapidly expanding our distribution channels to Europe and elsewhere with our ongoing negotiations and ability to bring our 'expanding line of lifestyle products' to people outside the U.S. market. It's just a continuation of our company motto, "Not Because They Need It, Because They Want It!"

www.libigrow.com
www.true2beautyinc.com

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading manufacturer and distributor of male sexual potency pills and liquid products in the United States. The True 2 Beauty, Inc. line of current products includes LibiGrow, LibiGirl, Libiliquid Shots and the Libiliquid Relaxation Drinks. More information on the Company and its line of products can be found at www.libigrow.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Contact Information

  • For further information, please contact:
    Investors Relations Contact:
    New York World Asset Management
    (702) 436-4562

    Media Relations:
    Zara Hbaiu
    zara@libigrow.com
    1-888-942-5350